Message—Attitude—Behavior Relationship

Message—Attitude—Behavior Relationship

Theory, Methodology, and Application

1st Edition - November 28, 1980

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  • Editors: Donald P. Cushman, Robert D. McPhee
  • eBook ISBN: 9781483264615

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Message-Attitude-Behavior Relationship explores the relationship between messages, attitudes, and behaviors. Emphasis is on alternative conceptualizations of various message strategies, cognitive and information processing models, and their relevance to the study of behavior. Innovative mathematical models are discussed to highlight stochastic and deterministic mathematical operators case in coextensive, sequential, and multidimensional arrays of systems state. Message strategies are cast in terms of social, psychological, and information processing constructs. Comprised of 11 chapters, this book begins with an overview of the research tradition dealing with messages, attitudes, and behaviors. The following chapters provide in-depth justification, supported by data analysis, for the use of various theoretical and methodological approaches to the message-attitude-behavior relationship. An atomized, stochastic model of the behavioral effects of message campaigns is then described, along with the foundations of cognitive theory and a constructivist analysis of the relationship between attitudes and behavior. An information-processing explanation of attitude-behavior inconsistency is also outlined. The link between mental states and social action is analyzed with respect to Ludwig Wittgenstein's 1953 book Philosophical Investigations. This monograph should be a valuable resource for both social and behavioral scientists engaged in behavioral research.

Table of Contents

  • List of Contributors


    1 Attitudes, Behaviors, and Messages: An Introductory Overview

    Review of Theoretical and Empirical Progress and of Issues in the Attitude Behavior Literature

    Theory Types and Present Developments in Message-Attitude-Behavior Theory

    Theory and Quantitative Relationships: Methods

    Messages, Attitudes, and Behaviors: Implications


    2 An Atomized, Stochastic Model of the Behavioral Effects of Message Campaigns

    Why Choose an Axiomatic Theory?

    Why a Stochastic Process Theory?

    An Axiomatized Stochastic Theory?

    Summary, Conclusions, Caveats, and Extensions


    3 Foundations of Cognitive Theory: A Multidimensional Model of the Message-Attitude-Behavior Relationship

    Behavior, Attitude, and Entelechy

    Categories and Continua

    Simple Messages

    Compound Messages

    A Current Assessment


    4 The Relationship of Attitudes and Behavior: A Constructivist Analysis

    The Nature of the Problem

    The Constructivist Analysis

    Comparison with Fishbein and Ajzen's Analysis

    Concluding Remarks


    5 An Information-Processing Explanation of Attitude-Behavior Inconsistency

    The Information-Processing Perspective

    Storage Principles: The Determination of Attitudinal Responses from Informational Beliefs

    Semantic and Episodic Organization in LTM

    Attitudinal Reports and Behavioral Actions as Information Retrieval Processes from LTM

    Implications of the Information-Processing Explanation


    6 Attitude-Verbal Report-Behavior Relationships as Causal Processes: Formalization, Test, and Communication Implications





    Causal Process Theories

    A Causal Process Theory of Attitude-Verbal Report-Behavior Relationships

    Communication Implications



    7 Behavior and Hierarchies of Attitudes: A Deterministic Model

    Usefulness of Deterministic Modeling

    A Hierarchical Model of Attitude Organization and Change

    Behaviors and Attitudes in Hierarchical Systems

    Implications of the Hierarchical Model for Message Design



    8 The Message-Attitude-Behavior Relationship from the Point of View of the Actor

    The Attitude Concept

    Attitude, Behavior, and Intuition

    The Problem of Attitude-Behavior Matching

    The Point of View of the Actor

    Limitations of the Actor's Point of View


    9 Wittgenstein's Philosophical Investigations and the Relationship between Mental States and Social Action

    Meanings and Messages

    Intentions and Behaviors

    Attitudes and Social Action


    10 A Structural-Functional Model of the Message-Attitude-Behavior Relationship

    11 Afterword

    Author Index

    Subject Index

Product details

  • No. of pages: 352
  • Language: English
  • Copyright: © Academic Press 1980
  • Published: November 28, 1980
  • Imprint: Academic Press
  • eBook ISBN: 9781483264615

About the Editors

Donald P. Cushman

Robert D. McPhee

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