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Message—Attitude—Behavior Relationship - 1st Edition - ISBN: 9780121997601, 9781483264615

Message—Attitude—Behavior Relationship

1st Edition

Theory, Methodology, and Application

Editors: Donald P. Cushman Robert D. McPhee
eBook ISBN: 9781483264615
Imprint: Academic Press
Published Date: 28th November 1980
Page Count: 352
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Message-Attitude-Behavior Relationship explores the relationship between messages, attitudes, and behaviors. Emphasis is on alternative conceptualizations of various message strategies, cognitive and information processing models, and their relevance to the study of behavior. Innovative mathematical models are discussed to highlight stochastic and deterministic mathematical operators case in coextensive, sequential, and multidimensional arrays of systems state. Message strategies are cast in terms of social, psychological, and information processing constructs. Comprised of 11 chapters, this book begins with an overview of the research tradition dealing with messages, attitudes, and behaviors. The following chapters provide in-depth justification, supported by data analysis, for the use of various theoretical and methodological approaches to the message-attitude-behavior relationship. An atomized, stochastic model of the behavioral effects of message campaigns is then described, along with the foundations of cognitive theory and a constructivist analysis of the relationship between attitudes and behavior. An information-processing explanation of attitude-behavior inconsistency is also outlined. The link between mental states and social action is analyzed with respect to Ludwig Wittgenstein's 1953 book Philosophical Investigations. This monograph should be a valuable resource for both social and behavioral scientists engaged in behavioral research.

Table of Contents

List of Contributors


1 Attitudes, Behaviors, and Messages: An Introductory Overview

Review of Theoretical and Empirical Progress and of Issues in the Attitude Behavior Literature

Theory Types and Present Developments in Message-Attitude-Behavior Theory

Theory and Quantitative Relationships: Methods

Messages, Attitudes, and Behaviors: Implications


2 An Atomized, Stochastic Model of the Behavioral Effects of Message Campaigns

Why Choose an Axiomatic Theory?

Why a Stochastic Process Theory?

An Axiomatized Stochastic Theory?

Summary, Conclusions, Caveats, and Extensions


3 Foundations of Cognitive Theory: A Multidimensional Model of the Message-Attitude-Behavior Relationship

Behavior, Attitude, and Entelechy

Categories and Continua

Simple Messages

Compound Messages

A Current Assessment


4 The Relationship of Attitudes and Behavior: A Constructivist Analysis

The Nature of the Problem

The Constructivist Analysis

Comparison with Fishbein and Ajzen's Analysis

Concluding Remarks


5 An Information-Processing Explanation of Attitude-Behavior Inconsistency

The Information-Processing Perspective

Storage Principles: The Determination of Attitudinal Responses from Informational Beliefs

Semantic and Episodic Organization in LTM

Attitudinal Reports and Behavioral Actions as Information Retrieval Processes from LTM

Implications of the Information-Processing Explanation


6 Attitude-Verbal Report-Behavior Relationships as Causal Processes: Formalization, Test, and Communication Implications





Causal Process Theories

A Causal Process Theory of Attitude-Verbal Report-Behavior Relationships

Communication Implications



7 Behavior and Hierarchies of Attitudes: A Deterministic Model

Usefulness of Deterministic Modeling

A Hierarchical Model of Attitude Organization and Change

Behaviors and Attitudes in Hierarchical Systems

Implications of the Hierarchical Model for Message Design



8 The Message-Attitude-Behavior Relationship from the Point of View of the Actor

The Attitude Concept

Attitude, Behavior, and Intuition

The Problem of Attitude-Behavior Matching

The Point of View of the Actor

Limitations of the Actor's Point of View


9 Wittgenstein's Philosophical Investigations and the Relationship between Mental States and Social Action

Meanings and Messages

Intentions and Behaviors

Attitudes and Social Action


10 A Structural-Functional Model of the Message-Attitude-Behavior Relationship

11 Afterword

Author Index

Subject Index


No. of pages:
© Academic Press 1980
28th November 1980
Academic Press
eBook ISBN:

About the Editors

Donald P. Cushman

Robert D. McPhee

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