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Medical Innovation - 1st Edition - ISBN: 9780128149263, 9780128149270

Medical Innovation

1st Edition

Concept to Commercialization

Editors: Kevin Behrns Bruce Gingles Michael Sarr
eBook ISBN: 9780128149270
Paperback ISBN: 9780128149263
Imprint: Academic Press
Published Date: 24th May 2018
Page Count: 286
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Medical Innovation: Concept to Commercialization is a practical, step-by-step approach on how to move a novel concept through development to realize a commercially successful product. Real-world experience cases and knowledgeable contributors provide lessons that cover the practices of diverse organizations and multiple products. This important reference will help improve success and avoid innovation failure for translational researchers, entrepreneurs, medical school educators, biomedical engineering students and faculty, and aspiring physicians.

Key Features

  • Provides multiple considerations and comprehensive lessons from varied organizations, researchers and products
  • Designed to help address topics that improve success and avoid the high cost of innovation failure
  • Recommends the practical steps needed to move a novel, non-developed concept into a tangible, realistic and commercially successful product


Translational researchers, medical school educators, business school entrepreneurship programs, biomedical engineering students/faculty, aspiring physician entrepreneurs

Table of Contents

1. Preface
2. Introduction: The role of innovation in improving health outcomes
3. Patent law basics: Strategies for entrepreneurs and start up enterprises
4. Business law basics for new businesses
5. Navigating federal regulation and FDA
6. The role of university technology transfer
7. Can innovation occur in a rural setting
8. Licensing medical devices to manufacturers
9. Understanding health industry venture capital
10. An introduction to the national Institutes of Health SBIR/STTR programs
11. Avoiding common mistakes
12. Medical device clinical trials
13. Managing institutional barriers to physician entrepreneurship
14. Conflict of interest and the "pharmaphobia" narrative
15. Accelerating physician entrepreneurship: Perspective of a recently graduated medical student
16. Accelerating physician entrepreneurship: Perspective of a trainee entrepreneur
17. Preparing America’s entrepreneurial workforce: Reinventing the medical curriculum
18. A Dean’s Perspective on Entrepreneurship in the University
19. An Editor’s perspective on publishing entrepreneurial submissions
20. The role of foundations and professional medical societies in fostering medical innovation
21. Lessons from a serial entrepreneur
22. The CFO as the customer in the process of market adoption in the operating room
23. Technology adoption: Appealing to hospital and health system value analysis
24. Technology adoption: Appealing to payers and capturing economic value
25. Expanding the entrepreneurial workforce
26. Epilogue


No. of pages:
© Academic Press 2018
24th May 2018
Academic Press
eBook ISBN:
Paperback ISBN:

About the Editors

Kevin Behrns

Behrns has more than 20 years of experience as a highly accomplished educator, researcher, physician and administrator. He currently oversees the educational, research, clinical and service activities of SLU’s nationally ranked School of Medicine. The CEO of SLUCare, the University’s physician practice, reports to Behrns, who also serves as a key liaison with SSM Health, which owns and operates SSM Health Saint Louis University Hospital.

Affiliations and Expertise

Vice President, Medical Affairs, Dean, School of Medicine, Saint Louis University

Bruce Gingles

After earning a bachelor’s degree in biology from Indiana University, Bruce Gingles joined Cook Medical in in 1979, when relocated to Los Angeles to be the company’s first sales representative for the newly formed Critical Care division. He moved to Northern California (Mountain View) in 1984 as regional manager, and to Bloomington, Indiana, in 1991 as director of sales and marketing. Mr. Gingles was promoted to global business leader and vice president in 1999. He now represents Cook in the areas of translational research, commercial regulation and technology assessment. The ethical foundation of commercial relationships and translational algorithms are personal interests. Mr. Gingles serves on the external advisory committee for the Indiana University and UCSF (devices) CTSIs. He has been invited to discuss translational research and medical device innovation at more than 30 CME/CLE-accredited programs in the Asia, Europe and the United States.

Affiliations and Expertise

Vice President, Global Technology Assessment and Health Policy, Cook Medical Incorporated

Michael Sarr

Sarr is the emeritus professor of surgery at the Mayo Clinic. He has hundreds of papers published in peer reviewed journals. He is on the Mayo Clinic Scientific Advisory Council. He is a member of 10+ editorial boards. He is the co-editor of two peer reviewed journals. He is the recipient of James C. Masson Professor of Surgery from the Mayo Clinic College of Medicine and the winner of the International Health Professional of the Year award from the International Biographical Centre of Cambridge.

Affiliations and Expertise

Emeritus Professor of Surgery, Department of Surgery, Mayo Clinic

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