Managing High-Tech Start-Ups - 1st Edition - ISBN: 9780750692472, 9781483292328

Managing High-Tech Start-Ups

1st Edition

Authors: Duncan MacVicar Darwin Throne
eBook ISBN: 9781483292328
Imprint: Butterworth-Heinemann
Published Date: 2nd November 1992
Page Count: 244
Sales tax will be calculated at check-out Price includes VAT/GST
Price includes VAT/GST
× DRM-Free

Easy - Download and start reading immediately. There’s no activation process to access eBooks; all eBooks are fully searchable, and enabled for copying, pasting, and printing.

Flexible - Read on multiple operating systems and devices. Easily read eBooks on smart phones, computers, or any eBook readers, including Kindle.

Open - Buy once, receive and download all available eBook formats, including PDF, EPUB, and Mobi (for Kindle).

Institutional Access

Secure Checkout

Personal information is secured with SSL technology.

Free Shipping

Free global shipping
No minimum order.


Managing High-Tech Start-Ups equips engineers with a basic tool-kit for founding a high-tech manufacturing company. It gives would-be entrepreneurs insightful knowledge on how to attack such problems as developing a marketing plan, a sales plan, targets, pricing, hiring a sales force, evaluating marketing results, and correcting problems. The book emphasizes how to correctly identify a problem, so time is spent on its causes and not on its symptoms. Particular emphasis is placed on the marketing aspects of new engineering ventures, since marketing is usually not part of an engineer's experience, yet is so vital in the success or failure of a new venture. The authors take the reader step-by-step through the process of marketing evaluation and developing a product plan.

Table of Contents

Starting your company; Planning your venture; Funding your venture; Staffing your company; Marketing, sales and support; Product development; Setting up a manufacturing operation; Quality is not a handbook, it's a philosophy; Maintaining financial control; How to get started.


No. of pages:
© Butterworth-Heinemann 1992
eBook ISBN:

About the Author

Duncan MacVicar

Darwin Throne

Ratings and Reviews