Local Community in the Era of Social Media Technologies

Local Community in the Era of Social Media Technologies

A Global Approach

1st Edition - August 31, 2013

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  • Author: Hui-Lan Titangos
  • Paperback ISBN: 9781843346968
  • eBook ISBN: 9781780633619

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Social media technologies can help connect local communities to the wider world. Local Community in the Era of Social Media Technologies introduces the experience of bringing a local community to the world. This book, with the model of Santa Cruz County, California, develops a truly global approach to the subject. The first section of the book covers the early efforts of recording the local Santa Cruz area, before moving on to deal with Library 1.0. The next section looks at the present situation with Library 2.0 and its benefits. The book ends with a discussion of future directions and the implications of Library 3.0 and beyond.

Key Features

  • Illustrates the potential for new developments through practical experience
  • Goes beyond digitization technology to include: integrating database management; using library professionals’ unique research skills; conferencing and publications; and rejuvenating Library 1.0 applications
  • Demonstrates how to effectively present local information to the world


Practitioners and students in Library and Information Science

Table of Contents

  • List of figures and tables

    List of abbreviations

    About the author



    Part 1: History: Never A Dull Moment

    Chapter 1: Local community: a long view


    A long process

    In the era of social media technologies

    Chapter 2: Santa Cruz Public Library, California: a brief review


    Monterey Library Association: the first public library in California

    Santa Cruz Library Association: the predecessor of SCPL

    First head librarian: Minerva Waterman

    Preserving Pacific West heritage: Hubert Howe Bancroft

    Preserving Pacific West natural resources: John Muir

    Chapter 3: The rise of local authors and content


    Santa Cruz County history and Margaret Koch

    Chinese Gold and Sandy Lydon

    Hihn-Younger Archive and Stanley D. Stevens

    Pathways to the Past

    Chapter 4: Putting Davenport on the map


    Librarian historian: Alverda Orlando

    Davenport Cement Centennial

    Lime Kiln Legacies

    Urgency in history preservation

    Part 2: The Era of Library 1.0

    Chapter 5: Santa Cruz Public Library: community on the web


    Full-text Local History Articles

    SCPL Local History Gallery

    Local online databases

    Chapter 6: Shanghai Library: windows to the world


    The opening of Shanghai

    The Xujiahui Library: the first library in Shanghai

    The Shanghai Library

    Shanghai International Library Forum (SILF)

    The Window of Shanghai (WoS)

    Chapter 7: Oslo Public Library: digital efforts



    The Deichman Digital Workshop (Deichmans Digitale Verksted)

    Kinoteket (Cinematheque)

    Traditional library services in digital form

    Part 3: Present: Library 2.0


    Chapter 8: Santa Cruz Public Library: learning and using Library 2.0


    Introducing a local community

    Learning Library 2.0: 23 Things @SCPL

    Chapter 9: Bibliotheca Alexandrina: carry forward capital of memory



    Mission and vision statements

    Digital projects

    Open Knowledge10

    Science and Technology11


    Digital Assets Repository (DAR)

    Chapter 10: Oslo Public Library: rejuvenated OPAC


    The Pode Project

    Two phases

    Experimentation with FRBR

    Part 4: Social Media for Local Community

    Chapter 11: Using social tools: Staff Picks in blogs


    SCPL Staff Picks: publishing opportunity for librarians

    Ideal Web 2.0 participatory environment

    Second chance for non-bestsellers

    Future means more improvement

    Chapter 12: YouTube: the power of crowdsourcing



    Reaching out to local communities


    SCPL on YouTube

    Chapter 13: Using social tools: RSS feeds


    What is RSS?

    RSS at BA, Shanghai Library, and SCPL

    More extensive usage of RSS at Canton Public Library

    Chapter 14: Using social networks: Pinterest


    What is Pinterest?

    People connecting

    Content sharing

    Simple designing

    Real-life problem solving

    Chapter 15: Using social sites: Twitter and Weibo


    What is Twitter?

    Twitter at SCPL and BA

    Weibo at Shanghai Library

    Chapter 16: Using social sites: Facebook and Renren


    Facebook usage1

    A brief history

    Technical features

    The concept of gift economy

    Personal account vs. Facebook Page

    Part 5: Future: Library 3.0 and Beyond

    Chapter 17: Local needs vs. global resources


    Implications of Web/Library 3.0 for libraries

    The machine as human assistant: from Watson to Siri

    More flexible and scalable resource usage in meeting increasing demand for library services

    Stretching local resources through efficient usage of social media tools

    Better integration with other online information sources: the Semantic Web

    Better information evaluation, organization, and access

    Crowdsourcing projects – the power of volunteering

    Chapter 18: The librarian’s role as information manager


    Findability: a priority in designing and managing well-linked information

    Accuracy: a priority in evaluating information

    User protection: a dilemma and an opportunity for information managers

    Demystifying computer programming: let’s tweak some codes as needed

    Chapter 19: The librarian’s role as teacher


    Systematic and continuous training of staff members

    Ongoing adult classes and other tutorials for the public as technologies advance

    Chapter 20: The librarian’s role as leader


    Provision of active links to new and future magazine articles with local content

    Links to e-documents

    Links to historical e-directories

    Links to e-newspaper clippings

    Links to e-directories for more local organizations

    Links to promote local authors and publications

    Leadership in local history, local value, and involvement

    Chapter 21: The librarian’s role as innovator in transforming the OPAC


    What is the OPAC?

    Development of the OPAC

    Bookstore approach

    BISAC approach

    Pode approach: making OPAC “of the web”

    Chapter 22: Technology, staff, and community






    Appendix 1: Sample titles on Santa Cruz available in the SCPL and LC catalogs

    Appendix 2: Staff Picks on the Readers Link page

    Appendix 3: Historical documents at SCPL



Product details

  • No. of pages: 304
  • Language: English
  • Copyright: © Chandos Publishing 2013
  • Published: August 31, 2013
  • Imprint: Chandos Publishing
  • Paperback ISBN: 9781843346968
  • eBook ISBN: 9781780633619

About the Author

Hui-Lan Titangos

Hui-Lan H. Titangos is Reference/Access Services Librarian at Santa Cruz Public Libraries. She holds a Graduate Certificate in Information Management and an MLIS from the University of California at Berkeley. Her previous experience includes working for The DIALOG Corporation, Pacific Neighbourhood Consortium, and Shanghai Filmmakers’ Association. She came to Santa Cruz in 1989 and fell in love with its landscape, and most of all, its people. She is the author of five working papers about Santa Cruz published in journals and publications, such as Library Management and Chinese Librarianship.

Affiliations and Expertise

Santa Cruz Public Libraries, USA

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