- Print ISBN 9780123851307
- Electronic ISBN 9780123851314
Primary: User experience practitioners, researchers, usability analysts, interaction designers, user interface experts, human factors engineers, and usability engineers worldwide. Secondary: students, new practitioners, as well as individuals experienced in a plethora of organizational environments and settings
About the Author
List of Figures and Tables
Chapter 1. If life gives you limes, make mojitos!
Types of stakeholders
The perspectives of UX research stakeholders
Difficult people, teams, and organizations: Fight or flight?
Selling the value of research
The Lean Startup movement
Accept the fact that it might not work and that it’s okay
Chapter 2. Mmm … Interesting; so what exactly is it that you want to learn?
Initiation of a study
The most important questions to ask your stakeholders
Delay any discussion about methodologies
Become the voice of reason
Listening and sowing seeds
Chapter 3. If you pick a methodology first, something must be wrong
The questions stakeholders ask and the ones they do not
How many questions?
Selecting a methodology and describing it
The magic of injecting quantitative data into qualitative findings
Chapter 4. What’s gonna work? Teamwork!
Recruit participants together
Interact with users together
Color the experience
Report results together
Chapter 5. The single biggest problem in communication is the illusion that it has taken place
Other communication tools and techniques
Soft communication skills
Chapter 6. You can’t mana
"I find the book compelling because it’s international, based on experience, business oriented, and practical, and it has videos….The book is definitely international, with mini-essays by usability practitioners from all over the world (the videos are international as well). This produces a wide variety of contexts and highlights some interesting parallels."--Computing Reviews.com, December 5, 2012
"In this book, Tomer Sharon does a great and ground-breaking job of presenting useful wisdom on how to make usability research useful and usable, and how to sell it. The contents of this book can be summarized in seven words: Do as you preach and be humble. If that’s not sufficiently usable for you, read this book!"—Rolf Molich, DialogDesign
"Tomer Sharon’s book is the cure for usability professionals whose work isn’t having the impact it deserves. Here you’ll find ways to work different, to make your research connect with stakeholders instead of trash cans. File under: work smarter, not harder." -Gerard Torenvliet, Senior Human Factors Scientist, Medtronic
"A thoroughly readable look at how to make sure our user research actually makes it into the products we create. It explains how to get everyone engaged, how to plan research that asks the right questions, and how to help people use research findings. It's full of practical tips, great advice and real-life stories from practitioners."—Donna Spencer, Maadmob
"It’s Our Research" should be required reading for anyone involved in a UX research study. Sharon will not only help you avoid the many pitfalls that most UX research projects come across, but more importantly give you all the tips and tricks for getting the most out your UX research."–William Albert, Bentley University; Author, Measuring the User Experience and Beyond the Usability Lab
"There is probably no question