- Named a 2012 Notable Computer Book for Information Systems by Computing Reviews
- Features a series of video interviews with UX practitioners and researchers
- Provides dozens of case studies and visuals from international research practitioners
- Provides a toolset that will help you justify your work to stakeholders, deal with office politics, and hone your client skills
- Presents tried and tested techniques for working to reach positive, useful, and fruitful outcomes
Primary: User experience practitioners, researchers, usability analysts, interaction designers, user interface experts, human factors engineers, and usability engineers worldwide. Secondary: students, new practitioners, as well as individuals experienced in a plethora of organizational environments and settings
Table of Contents
About the Author
List of Figures and Tables
Chapter 1. If life gives you limes, make mojitos!
Types of stakeholders
The perspectives of UX research stakeholders
Difficult people, teams, and organizations: Fight or flight?
Selling the value of research
The Lean Startup movement
Accept the fact that it might not work and that it’s okay
Chapter 2. Mmm … Interesting; so what exactly is it that you want to learn?
Initiation of a study
The most important questions to ask your stakeholders
Delay any discussion about methodologies
Become the voice of reason
Listening and sowing seeds
Chapter 3. If you pick a methodology first, something must be wrong
The questions stakeholders ask and the ones they do not
How many questions?
Selecting a methodology and describing it
The magic of injecting quantitative data into qualitative findings
Chapter 4. What’s gonna work? Teamwork!
Recruit participants together
Interact with users together
Color the experience
Report results together
Chapter 5. The single biggest problem in communication is the illusion that it has taken place
Other communication tools and techniques
Soft communication skills
Chapter 6. You can’t manage what you don’t measure
Signs that research is being used well
How to track the impact of research
Last piece of advice: if you want buy-in, do a great job
- No. of pages: 288
- Language: English
- Copyright: © Morgan Kaufmann 2012
- Published: March 19, 2012
- Imprint: Morgan Kaufmann
- eBook ISBN: 9780123851314
- Paperback ISBN: 9780123851307
About the Author
As founder and first president of UPA Israel, he led the chapter to many achievements such as raising awareness of the need for easy-to-use, efficient, and fun technology products, and growing and nurturing a professional community of 1,000 practitioners.
Tomer is an experienced speaker at local and international conferences, a published author of articles and papers, and a past editorial board member for UPA’s UX Magazine. Tomer holds a BA in Social Sciences from The Open University and a master’s degree in Human Factors in Information Design from Bentley University in Waltham, MA.
Affiliations and Expertise
Ratings and Reviews
(Total rating for all reviews)
Victor G. Sun Sep 05 2021
Excellent resource for Research Planning
This book is one of the best resources available for UX professionals requiring advice on how to plan and organize their research projects. It gives you advice on how to work with stakeholders, participants and coordinate your research team.
PhilippeHeckly Thu Oct 04 2018
It's our research
I discovered Tomer Sharon's work through 'Validating Product Ideas using a lean approach' which is a fantastic book helping to bring a scientific approach to a very difficult human process by providing valuable guidelines. 'It's our research' is a very different kind of book and I am not sure that I have been using it properly. It is chockfull of various links and other contributions that sometimes can appear to be contradictive since one person's approach to UX can be different from another as they are trying to solve different problems and have different backgrounds. It is also full of QR codes that probably make the book very valuable but I tend to read it during commute time with poor or no access to wifi and these end up being dead end for me as I haven't had time to check them from home yet. It reminds me a lot of Aaron Walter's 'Designing for Emotions' which was the first ebook I got and which I found very distracting and frustrating as there were all these links available to you flaring up your fear of missing out on something important and constantly driving you away from the main subject This said I am still planning on getting back to it and learn from it as I bought it in order to learn strategies on how to include stakeholders in the research and design process and I intend to learn from it.