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Innovation Happens Elsewhere - 1st Edition - ISBN: 9781558608894, 9780080534671

Innovation Happens Elsewhere

1st Edition

Open Source as Business Strategy

Authors: Chris Meyer Ron Goldman Richard Gabriel
eBook ISBN: 9780080534671
Hardcover ISBN: 9781558608894
Paperback ISBN: 9781493303755
Imprint: Morgan Kaufmann
Published Date: 11th April 2005
Page Count: 432
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It's a plain fact: regardless of how smart, creative, and innovative your organization is, there are more smart, creative, and innovative people outside your organization than inside. Open source offers the possibility of bringing more innovation into your business by building a creative community that reaches beyond the barriers of the business. The key is developing a web-driven community where new types of collaboration and creativity can flourish. Since 1998 Ron Goldman and Richard Gabriel have been helping groups at Sun Microsystems understand open source and advising them on how to build successful communities around open source projects. In this book the authors present lessons learned from their own experiences with open source, as well as those from other well-known projects such as Linux, Apache, and Mozilla.

Key Features

  • Winner of 2006 Jolt Productivity Award for General Books
    * Describes how open source development works and offers persuasive reasons for using it to help achieve business goals.
    * Shows how to use open source in day-to-day work, discusses the various licenses in use, and describes what makes for a successful project.
    * Written in an engaging style for executives, managers, and engineers that addresses the human and business issues involved in open source development as well as its history, philosophy, and future


Business executives who need to understand how open source strategies can help them achieve their business goals, managers who want to use open source to run a project, engineers who work on open source projects and need an idea of what is expected of them, and readers interested in better understanding open source—its history, philosophy, and future.

Table of Contents

Foreword by Chris Meyer, Monitor Group

1. Introduction
Open Source: A Different Way Of Doing Business
Innovation Happens Elsewhere
Jumping In
Understanding Open Source
Who This Book Is Intended For
Who Else This Book Is Intended For

2. Innovation Happens Elsewhere
Open Source Is A Commons
Can The Commons Make A Difference?
The Commons And Software
Open Versus Closed
Use Of The Commons: Creativity & Conversations
Innovation Happens Elsewhere

3. What Is Open Source?
Open Source In Brief
Philosophical Tenets Of Open Source
Open Source And Agile Methodologies
Common Open Source Myths, Misconceptions & Questions
Open Source And Community
The Secret Of Why Open Source Works
Variations On Open Source: Gated Communities And Internal Open Source
Open Source: Why Do They Do It?

4. Why Consider Open Source?
Business Reasons For Choosing To Open Source Your Code
Creating Your Business Model And Following Through With It
Measuring Success
An Example: The Innovation Happens Elsewhere Strategy
Business Reasons For Using Open Source Products

5. Licenses
What The License Does
What The License Does Not Do
More On Copyright
And A Quick Word On Patents
The Licenses
Dual Licensing
Supplementing The License—Contributor Agreements
Licenses For Documentation

6. How To Do Open Source Development
The Infrastructure Needed For An Open Source Project
Software Lifecycle
Building A Community
Ending An Open Source Project
Joining An Existing Open Source Project
Open Source Within A Company

7. Going With Open Source
Deciding To Do Open Source
How To Prepare To Do Open Source At Your Company
Getting Approval From Your Company
Problems You Can Expect To Encounter

8. How To Build Momentum
Marketing Your Project
Focus On Your Users And Contributors
Community Outreach
Harvesting Innovation
Welcome The Unexpected

9. What To Avoid—Known Problems And Failures
Not Understanding Open Source
Don't Needlessly Duplicate An Existing Effort
Licensing Issues
Design Issues
Code Issues
Trying To Control Too Much
Marketing Issues
Tension Between An Open Source Project And The Rest Of Your Company
Community Issues
Lack Of Resources
Recovering From Mistakes

10. Closing Thoughts

Appendix A: Resources
Further Reading
Websites Of Interest

Appendix B: Licenses
Apache Software License
Artistic License
Berkeley Software Distribution (BSD)
FreeBSD Documentation License
GNU Free Documentation License (FDL)
GNU General Public License (GPL)
GNU Lesser General Public License (LGPL)
IBM Common Public License (CPL)
Microsoft Shared Source License For Windows CE .NET
MIT Or X License
Mozilla Public License (MPL)
Open Publication License
Sun Community Source License (SCSL)
Sun Industry Standards Source License (SISSL)
Sun Public Documentation License (PDL)

Appendix C: Contributor Agreements
Apache Contributor Agreement
Free Software Foundation Copyright Assignment Form
Mozilla Contributor Assignment
OpenOffice.Org Contributor Assignment
Project JXTA Contributor Assignment

Appendix D: Article From XML.Com


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© Morgan Kaufmann 2005
11th April 2005
Morgan Kaufmann
eBook ISBN:
Hardcover ISBN:
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About the Authors

Chris Meyer

Trish and Chris Meyer are principals in Crish Design (formerly known as CyberMotion), an award-winning motion graphic design studio. The Meyers are authors of the well-known reference book Creating Motion Graphics with After Effects, considered the bible in its field, as well as the best-selling introductory After Effects/motion graphics book, After Effects Apprentice. They teach motion graphics at numerous events around the country. Crish Design has done work for NBC, ABC, HBO, Fox, TLC, New Line, and Paramount, plus corporations ranging from Apple to Xerox.

Ron Goldman

Ron Goldman is a researcher at Sun Microsystems Laboratories in California working on alternative software development methodologies and new software architectures inspired by biology. He has been working with open source since hacking on GDB at Lucid, Inc. back in 1992. Since 1998 he has been helping groups at Sun Microsystems understand open source and advising them on how to build successful communities around their open source projects.
Prior to Sun he developed a program to generate and manipulate visual representations of complex data for use by social scientists as part of a collaboration between NYNEX Science & Technology and the Institute for Research on Learning. He has worked on programming language design, programming environments, user interface design, and data visualization. He has a PhD in computer science from Stanford University where he was a member of the robotics group.

Affiliations and Expertise

Sun Microsystems, Inc., Santa Clara, California, U.S.A.

Richard Gabriel

Richard P. Gabriel received a PhD in Computer Science from Stanford University in 1981, and an MFA in Poetry from Warren Wilson College in 1998. He has been a researcher at Stanford University, company president and Chief Technical Officer at Lucid, Inc., vice president of Development at ParcPlace-Digitalk, a management consultant for several startups and Sun Microsystems, and Consulting Professor of Computer Science at Stanford University.
He currently is a Distinguished Engineer and principal investigator of a small research group at Sun Laboratories, researching the architecture, design, and implementation of extraordinarily large, self-sustaining systems as well as development techniques for building them. He is one of Sun's open source experts, advising the company on community-based strategies. He is also President of the Hillside Group, a nonprofit that nurtures the software patterns community by holding conferences, publishing books, and awarding scholarships.
He is an ACM Fellow, has been a finalist in several poetry manuscript contests, including the National Poetry Series book prize, and has won the Texas Instruments Excellence in Technical Communications Award, the Northeastern University Outstanding Alumni Award, the ACM SIGPLAN Distinguished Service Award, and the ACM/AAAI Allen Newell Award.
From the press release for the 2004 Allen Newell award from the Association of Computing Machinery (ACM):
"A man of remarkable breadth and challenging intellect, Richard Gabriel has had a remarkable influence not only on fundamental issues in programming languages and software design but also on the interaction between computer science and other disciplines, notably architecture and poetry. Dr. Gabriel's background spans industry and academia, technology and humanities, introspection and application. He stretches the imagination of computer scientists with ideas and innovations from other fields and thus his role in shaping the growth and impact of obj

Affiliations and Expertise

Sun Microsystems, Inc., Santa Clara, California, U.S.A.


"Innovation Happens Elsewhere is at least as important for those who have no interest in software as those who do, because in the details of the history and practice of the open source community lie clues to the institutional adaptations of the information economy; in the clauses of the various software licenses lie the case law that will come to define property in the information age. There are other books that have a great deal to say about this evolution, but none combines the personal experience and inside-out insight to be gained from the engagement of Ron Goldman and Richard Gabriel in so many flesh-and-blood open source projects and the development of the structures that have supported them."—from the foreword by Chris Meyer, Monitor Group

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