Health Communication in Traditional Chinese Medicine

Health Communication in Traditional Chinese Medicine

1st Edition - March 27, 2014

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  • Author: Anika Al-Shura
  • eBook ISBN: 9780128005439

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Health Communication in Traditional Chinese Medicine Cardiology presents an overview of health communications including history, cardiovascular prevalence and role of Chinese medicine, interpersonal communications between practitioners and patients, and explores methods in epidemiology to follow symptom, diagnostic, treatment and follow-up patterns in the clinic. The book integrates the role of Chinese medicine in public health efforts, classifying the identity of the practitioner and the needs of certain patient types who require this kind of matching for better health and research methods to help sharpen the focus for specializing practitioners.

Key Features

  • Identifies the rationale for specializing in cardiovascular Chinese medicine as an important part of current public health needs
  • Prepares practitioners to adjust their skills, knowledge, attitudes, and behaviors, and to guide patients to do likewise for better health outcomes
  • Prepares the practitioner to sit for the Niambi Wellness Health Communications 1 final online exam


This book is intended for U.S. based licensed TCM practitioners, cardiologists and researchers of TCM and cardiology.

Table of Contents

    • Dedication
    • Acknowledgments
    • Introduction
      • Approving Agencies
      • Course Description
      • Course Objectives
    • Section I: Rationale for Health Communications
      • Chapter 1. History of Health Communications
        • Chapter Objectives
        • 1.1 Part 1: History of Public Health
        • 1.2 Part 2: History of Cardiovascular Medicine
        • 1.3 Part 3: Introduction to Health Communications for Chinese Medicine Practitioners
        • Notes
      • Chapter 2. Key Elements and Scientific Theories
        • Chapter Objectives
        • 2.1 Part 1: Key Elements
        • 2.2 Part 2: Public Health Research Theories
        • 2.3 Part 3: Mass Communications Theories
        • 2.4 Part 4: Marketing-Based Models
        • 2.5 Part 5: Models for Strategic Behavior and Social Change Communications
        • Notes
      • Chapter 3. Cardiovascular Disease Prevalence and Traditional Chinese Medicine
        • Chapter Objectives
        • 3.1 Part 1: Heart Disease
        • 3.2 Part 2: Chinese Medicine and Cardiovascular Disease Treatment
        • Notes
    • Section II: Interpersonal Communications
      • Chapter 4. Health Provider and Patient Types
        • Chapter Objectives
        • 4.1 Part 1: 4 Main Health Provider Types
        • 4.2 Part 2: 4 Main Patient Types
        • 4.3 Part 3: 14 Main Patient Characteristics
        • 4.4 Part 4: Constitutional Theory
        • Notes
      • Chapter 5. Patient and Provider Communications
        • Chapter Objectives
        • 5.1 Part 1: Introduction to Social Support
        • 5.2 Part 2: Social Support Theories
        • Notes
      • Chapter 6. Palliative Care
        • Chapter Objectives
        • 6.1 Part 1: Introduction
        • 6.2 Part 2: Quality of Care
        • 6.3 Part 3: Provider Partnering
    • Section III: Caseload and Research
      • Chapter 7. Epidemiological Overview
        • Chapter Objectives
        • 7.1 Part 1: Introduction
        • 7.2 Part 2: Research Studies and Goals
        • 7.3 Part 3: Kinds of Studies
        • 7.4 Part 4: Validity and Bias
        • Notes
      • Chapter 8. Research Methods for the Private Clinic
        • Chapter Objectives
        • 8.1 Part 1: Integrative Oriental Medicine Practice
        • 8.2 Part 2: Research Methods

Product details

  • No. of pages: 58
  • Language: English
  • Copyright: © Academic Press 2014
  • Published: March 27, 2014
  • Imprint: Academic Press
  • eBook ISBN: 9780128005439

About the Author

Anika Al-Shura

Dr. Anika Niambi Al-Shura is originally from Louisville, Ky, USA. She has one son, one grandson and resides in Kentucky and Florida, USA. She enjoys cultivating medicinal plants and formulating medicinal herb recipes, soap making, fine art, travelling internationally to meet people for learning new cultures and ways of living, mountain hiking and relaxing on the beach near the ocean. Dr. Al-Shura has 14 continuous years of formal education involving Traditional Chinese Medicine (TCM) clinical practice, advanced medical study, research and education between the United States, Italy and China. In 2004, her master’s degree in Oriental Medicine was earned from East West College of Natural Medicine in Florida, USA. In mainland China between 2004 and 2014, she earned hospital study, advanced scholar and specialty certificates in Chinese medicine, internal medicine and surgery and cardiology from several university affiliated hospitals. Those hospitals include Shandong University of Traditional Chinese Medicine, Shandong Provincial Hospital and Tianjin University of Traditional Chinese Medicine. Her subspecialty training in TCM is in interventional cardiology involving the catherization lab. Dr. Al-Shura earned her PhD in medical education in 2014 through the University Ambrosiana program. Her dissertation on Integrative Cardiovascular Chinese Medicine (ICCM) became her first textbook entitled, “Integrative Cardiovascular Chinese Medicine: A Personalized Medicine Perspective”. This book was one of 7 textbooks written to introduce the concepts of ICCM. All were published and released together through Elsevier Academic Press in 2014. Those textbooks are utilized for the level 1 program studies in ICCM with continuing medical education (CME) courses. Eight additional textbooks were written on the establishment and development of intermediate ICCM theories and practices. Those textbooks are utilized for the level 2 program CME studies in ICCM. Those 8 textbooks are part of the Integrative Cardiovascular Chinese Medicine series and were published and released together through Elsevier Academic Press in 2019. Dr. Al-Shura is currently a faculty member at Everglades University in Florida, where she teaches medical and healthcare course in the Bachelors of Alternative Medicine program. She also has Niambi Wellness Institute, based in Florida and Kentucky, where Integrative Cardiovascular Chinese Medicine research and work continues. It includes a natural pharmacy lab and a continuing medical education (CME) program. The natural pharmacy researches, formulates, manufactures and distributes various patented and original formulations using TCM herbs. The CME program includes TCM cardiology courses which grant credits towards NCCAOM, state medical board and state TCM board license renewals in the United States.

Affiliations and Expertise

Niambi Wellness Institute, Integrative Cardiovascular Chinese Medicine, FL, USA

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