Handbook of the Economics of Marketing

Handbook of the Economics of Marketing

1st Edition - September 19, 2019
  • Editors: Jean-Pierre Dube, Peter Rossi
  • eBook ISBN: 9780444637659
  • Hardcover ISBN: 9780444637598

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Description

Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies.

Key Features

  • Helps academic and non-academic economists understand recent, rapid changes in the economics of marketing
  • Designed for economists already convinced of the benefits of applying economics tools to marketing
  • Written for those who wish to become quickly acquainted with the integration of marketing and economics

Readership

Graduate students and professors worldwide studying industrial organization, marketing, and microeconomics

Table of Contents

  • 1. Microeconometric models of consumer demand
    Jean-Pierre Dubé
    2. Inference for marketing decisions
    Greg M. Allenby and Peter E. Rossi
    3. Economic foundations of conjoint analysis
    Greg M. Allenby, Nino Hardt, and Peter E. Rossi
    4. Empirical search and consideration sets
    Elisabeth Honka, Ali Hortaçsu, and Matthijs Wildenbeest
    5. Digital marketing
    Avi Goldfarb and Catherine Tucker
    6. The economics of brands and branding
    Bart J. Bronnenberg, Jean-Pierre Dubé, and Sridhar Moorthy
    7. Diffusion and pricing over the product life cycle
    Harikesh S. Nair
    8. Selling and sales management
    Sanjog Misra
    9. How price promotions work: a review of practice and theory
    Eric T. Anderson and Ed Fox
    10. Marketing and public policy
    Rachel Griffith and Aviv Nevo

Product details

  • No. of pages: 632
  • Language: English
  • Copyright: © North Holland 2019
  • Published: September 19, 2019
  • Imprint: North Holland
  • eBook ISBN: 9780444637659
  • Hardcover ISBN: 9780444637598

About the Serial Volume Editors

Jean-Pierre Dube

Jean-Pierre Dubé is the Sigmund E. Edelstone Professor of Marketing at the University of Chicago Booth School of Business. Professor Dubé is also director of the Kilts Center for Marketing at the Booth School and a Faculty Research Fellow at the National Bureau of Economic Research. He was the recipient of the 2008 Paul E. Green Award for Best paper in the Journal of Marketing Research and of the 2005 Faculty Teaching Excellence Award for Evening MBA and Weekend MBA Programs at the Chicago Booth. He was also the recipient of several MSI Research Grants, a Kauffman grant, and a Yahoo! Faculty Research Grant.

Affiliations and Expertise

Booth School of Business, University of Chicago, Chicago, IL, USA

Peter Rossi

Peter E. Rossi is James Collins Professor of Marketing, Statistics and Economics at UCLA Anderson School of Management. A fellow of the American Statistical Association and the Journal of Econometrics, he is founding editor, Quantitative Marketing and Economics, past Associate Editor for Journal of the American Statistical Association, Journal of Econometrics, and Journal of Business and Economic Statistics.

Affiliations and Expertise

UCLA Anderson School of Management, University of California, Los Angeles, CA, USA