Handbook of the Economics of Marketing - 1st Edition - ISBN: 9780444637598

Handbook of the Economics of Marketing

1st Edition

Volume 1: Marketing and Economics

Editors: Jean-Pierre Dube Peter Rossi
Hardcover ISBN: 9780444637598
Imprint: North Holland
Published Date: 1st August 2018
Page Count: 1000
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Description

Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies.

Key Features

  • Helps academic and non-academic economists understand recent, rapid changes in the economics of marketing
  • Designed for economists already convinced of the benefits of applying economics tools to marketing
  • Written for those who wish to become quickly acquainted with the integration of marketing and economics

Readership

Graduate students and professors worldwide studying industrial organization, marketing, and microeconomics

Table of Contents

Section 1: Consumer Theory and Demand Estimation

1. Microeconometric Models of Demand

2. Inference for Marketing Decisions

3. Conjoint Analysis

4. Consumer Decision-Making under Uncertainty

5. Empirical Search and Consideration Sets

6. Digital Marketing and Attribution Modeling

Section 2: Firm Marketing Strategy

7. Evolution of Brands and Branding

8. Retailing

9. Dynamic Differentiated Products Oligopoly

10. Advertising Strategy

11. Salesforce Management and Channel Strategy

Section 3: Marketing and Public Policy

12. Marketing and Public Policy

Details

No. of pages:
1000
Language:
English
Copyright:
© North Holland 2018
Published:
Imprint:
North Holland
Hardcover ISBN:
9780444637598

About the Editor

Jean-Pierre Dube

Jean-Pierre Dubé is the Sigmund E. Edelstone Professor of Marketing at the University of Chicago Booth School of Business. Professor Dubé is also director of the Kilts Center for Marketing at the Booth School and a Faculty Research Fellow at the National Bureau of Economic Research. He was the recipient of the 2008 Paul E. Green Award for Best paper in the Journal of Marketing Research and of the 2005 Faculty Teaching Excellence Award for Evening MBA and Weekend MBA Programs at the Chicago Booth. He was also the recipient of several MSI Research Grants, a Kauffman grant, and a Yahoo! Faculty Research Grant.

Affiliations and Expertise

Booth School of Business, University of Chicago, Chicago, IL, USA

Peter Rossi

Peter E. Rossi is James Collins Professor of Marketing, Statistics and Economics at UCLA Anderson School of Management. A fellow of the American Statistical Association and the Journal of Econometrics, he is founding editor, Quantitative Marketing and Economics, past Associate Editor for Journal of the American Statistical Association, Journal of Econometrics, and Journal of Business and Economic Statistics.

Affiliations and Expertise

UCLA Anderson School of Management, University of California, Los Angeles, CA, USA

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