
Handbook of the Economics of Marketing
Description
Key Features
- Helps academic and non-academic economists understand recent, rapid changes in the economics of marketing
- Designed for economists already convinced of the benefits of applying economics tools to marketing
- Written for those who wish to become quickly acquainted with the integration of marketing and economics
Readership
Graduate students and professors worldwide studying industrial organization, marketing, and microeconomics
Table of Contents
1. Microeconometric models of consumer demand
Jean-Pierre Dubé
2. Inference for marketing decisions
Greg M. Allenby and Peter E. Rossi
3. Economic foundations of conjoint analysis
Greg M. Allenby, Nino Hardt, and Peter E. Rossi
4. Empirical search and consideration sets
Elisabeth Honka, Ali Hortaçsu, and Matthijs Wildenbeest
5. Digital marketing
Avi Goldfarb and Catherine Tucker
6. The economics of brands and branding
Bart J. Bronnenberg, Jean-Pierre Dubé, and Sridhar Moorthy
7. Diffusion and pricing over the product life cycle
Harikesh S. Nair
8. Selling and sales management
Sanjog Misra
9. How price promotions work: a review of practice and theory
Eric T. Anderson and Ed Fox
10. Marketing and public policy
Rachel Griffith and Aviv Nevo
Product details
- No. of pages: 632
- Language: English
- Copyright: © North Holland 2019
- Published: September 19, 2019
- Imprint: North Holland
- eBook ISBN: 9780444637659
- Hardcover ISBN: 9780444637598
About the Serial Volume Editors
Jean-Pierre Dube
Affiliations and Expertise
Peter Rossi
Affiliations and Expertise
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