Handbook of Financial Public Relations
1st Edition
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Description
Handbook of Financial Public Relations provides a guide in the various aspects of financial public relations. The book is comprised of 13 chapters that cover different concerns in public relations. The coverage of the text includes topics such as media and investor relations; internal communications; and regulation of the financial services industry. The book also discusses the ethics involved; international dimensions; and the role of corporate identity in managing change. Four case studies are also presented. The text will be of great use to public relations practitioner in the finance industry.
Table of Contents
Foreword
Contributors
Introduction
1 Media Relations
2 Investor Relations
Professionals and Institutions
Private Investors
3 Annual Reports
4 Internal Communication
5 Marketing Financial Services
6 Regulation of the Financial Services Industry
7 The Ethical Jungle
8 Stock Exchange Listings, Mergers and Acquisitions
9 Crisis Management
10 International Dimensions
11 The Role of Corporate Identity in Managing Change
12 Measuring Opinion
13 Consultants or In-House: Roles and Relationships
Case Studies
1 London's Biggest Private Issue
2 A Watershed in Takeover Defence
3 Balancing a Company's Share Register
4 A New Identity for Akzo
Further Reading
Index
Details
- No. of pages:
- 192
- Language:
- English
- Copyright:
- © Butterworth-Heinemann 1989
- Published:
- 1st January 1989
- Imprint:
- Butterworth-Heinemann
- eBook ISBN:
- 9781483102740
About the Editor
Pat Bowman
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