Handbook of Financial Public Relations

Handbook of Financial Public Relations

1st Edition - January 1, 1989

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  • Editor: Pat Bowman
  • eBook ISBN: 9781483102740

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Description

Handbook of Financial Public Relations provides a guide in the various aspects of financial public relations. The book is comprised of 13 chapters that cover different concerns in public relations. The coverage of the text includes topics such as media and investor relations; internal communications; and regulation of the financial services industry. The book also discusses the ethics involved; international dimensions; and the role of corporate identity in managing change. Four case studies are also presented. The text will be of great use to public relations practitioner in the finance industry.

Table of Contents


  • Foreword

    Contributors

    Introduction

    1 Media Relations

    2 Investor Relations

    Professionals and Institutions

    Private Investors

    3 Annual Reports

    4 Internal Communication

    5 Marketing Financial Services

    6 Regulation of the Financial Services Industry

    7 The Ethical Jungle

    8 Stock Exchange Listings, Mergers and Acquisitions

    9 Crisis Management

    10 International Dimensions

    11 The Role of Corporate Identity in Managing Change

    12 Measuring Opinion

    13 Consultants or In-House: Roles and Relationships

    Case Studies

    1 London's Biggest Private Issue

    2 A Watershed in Takeover Defence

    3 Balancing a Company's Share Register

    4 A New Identity for Akzo

    Further Reading

    Index

Product details

  • No. of pages: 192
  • Language: English
  • Copyright: © Butterworth-Heinemann 1989
  • Published: January 1, 1989
  • Imprint: Butterworth-Heinemann
  • eBook ISBN: 9781483102740

About the Editor

Pat Bowman

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