Food Product Development

Food Product Development

Maximising Success

1st Edition - September 18, 2001
  • Authors: M Earle, R Earle, A Anderson
  • Paperback ISBN: 9781845697228
  • eBook ISBN: 9781855736399

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Description

Product development is the lifeblood of the food industry, from refining an established product range to developing completely new products. It is, however, a process fraught with risk that often ends in failure. So what then are the keys to making the process a success? Drawing on a wealth of experience gathered over 40 years, Food product development provides the answers.The first half of the book examines the four core elements of product development:-the business strategy directing product development; the various steps in the product development process; the knowledge required to fuel the process; the need for keeping the product development focused on the consumers needs and aspirations.The second part of the book looks at managing the product development process in practice with four case studies of successful product launches. It also discusses how to evaluate and improve the process to make future product innovation more successful.Filled with examples and practical suggestions, and written by a distinguished team with unrivalled academic and industry expertise, Food product development is a essential guide for R&D and product development staff, and all managers concerned with this key issue throughout the food industry.

Key Features

  • Provides comprehensive coverage of the complete product development process
  • Includes a range of international case studies from various sectors of the food industry
  • Written by a distinguished international panel of experts

Readership

R&D and product development staff and all managers concerned with this key issue throughout the food industry

Table of Contents

  • Part 1 Introduction: Keys to new product success and failure. Part 2 Key requirements for successful product development: Developing an innovation strategy; The product development process; The knowledge base for product development; The consumer in product development. Part 3 Managing and improving product development: Managing the product development; Case studies: Product development in the food system; Improving the product development process.

Product details

  • No. of pages: 392
  • Language: English
  • Copyright: © Woodhead Publishing 2001
  • Published: September 18, 2001
  • Imprint: Woodhead Publishing
  • Paperback ISBN: 9781845697228
  • eBook ISBN: 9781855736399

About the Authors

M Earle

R Earle

Affiliations and Expertise

Massey University, New Zealand

A Anderson

Allan M. Anderson is Chief Executive of the New Zealand Dairy Research Institute, the central R & D organisation for the New Zealand dairy industry, and has extensive experience of managing successful product development projects.

Affiliations and Expertise

New Zealand Dairy Research Institute, New Zealand