Eye Tracking in User Experience Design

1st Edition

Print ISBN: 9780124081383
eBook ISBN: 9780124167094
Imprint: Morgan Kaufmann
Published Date: 21st April 2014
Page Count: 400
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Eye Tracking for User Experience Design explores the many applications of eye tracking to better understand how users view and interact with technology. Ten leading experts in eye tracking discuss how they have taken advantage of this new technology to understand, design, and evaluate user experience. Real-world stories are included from these experts who have used eye tracking during the design and development of products ranging from information websites to immersive games. They also explore recent advances in the technology which tracks how users interact with mobile devices, large-screen displays and video game consoles. Methods for combining eye tracking with other research techniques for a more holistic understanding of the user experience are discussed. This is an invaluable resource to those who want to learn how eye tracking can be used to better understand and design for their users.

Key Features

  • Includes highly relevant examples and information for those who perform user research and design interactive experiences
  • Written by numerous experts in user experience and eye tracking. 
  • Highly relevant to anyone interested in eye tracking & UX design
  • Features contemporary eye tracking research emphasizing the latest uses of eye tracking technology in the user experience industry.


UX Professionals, Interaction & User Interface professionals, Digital Product Managers, Web Content Strategists, Market Research Professionals.

Table of Contents

  • Dedication
  • Acknowledgments
  • About the Editors
  • List of Contributors
  • Foreword
  • Section 1: Overview of Eye Tracking and Visual Search

    • 1. Introduction to Eye Tracking

      • Abstract
      • What is eye tracking?
      • How eye tracking works
      • What eye trackers can and cannot tell us
      • Eye tracking past and present
      • Eye tracking can empower your design team
      • Conclusion
      • Acknowledgments
      • References
    • 2. Visual Search

      • Abstract
      • Introduction
      • How do we visually search for information on web pages?
      • What does visual search look like?
      • Are there different types of visual search?
      • Visual search behavior of serps
      • Can images of faces impact our search behavior more than other types of images?
      • What is banner blindness, and why is it important?
      • The road ahead for designing visual search experiences
      • References
  • Section 2: Evaluating the User Experience

    • 3. Usability Testing

      • Abstract
      • Introduction
      • Incorporating eye tracking in usability testing
      • Eye-tracking data provides a comprehensive picture of users’ experience and can help inform the design
      • Communicating usability results more effectively with clients
      • Considerations and drawbacks with eye tracking in usability studies
      • Conclusion
      • Acknowledgments
      • References
    • 4. Physiological Response Measurements

      • Abstract
      • Introduction
      • Dimensions of physiological response measures
      • Practicality of incorporating biometrics
      • Physiological response measurement in ux
      • Measuring valence
      • Conclusion
      • Acknowledgments
      • References
  • Section 3: Eye Tracking for Specific Applications

    • 5. Forms


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© Morgan Kaufmann 2014
Morgan Kaufmann
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" The text is easily readable throughout. I recommend this book to anyone interested in the evaluation of UX of any type of software system." - Computing Reviews