Elsevier's Dictionary of Advertising

Elsevier's Dictionary of Advertising

In English, German, French and Russian

1st Edition - September 13, 2002

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  • Authors: S.G. Manoilova, D.H. Konstantinova
  • Hardcover ISBN: 9780444506917

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Description

The dynamic business of advertising is quite fascinating as it encompasses an eclectic diversity of fields and activities. Spanning from matters of budgeting, discounts and commissions to creativity, the art of words and images, it communicates to consumers a viable, marketable message. To cover such a diverse spectrum, this dictionary provides the users with terminology from the various spheres that interact to form the ever-expanding vocabulary of modern advertising: marketing and market research, creativity (graphic design, text writing and concept development, photography and film-making basics), media, prepress and typography. This dictionary will be of good use to students of advertising, advertising professionals (account executives, graphic designers, copywriters, media planners etc.), as well as to a wide range of business people.

Product details

  • No. of pages: 568
  • Language: English
  • Copyright: © Elsevier Science 2002
  • Published: September 13, 2002
  • Imprint: Elsevier Science
  • Hardcover ISBN: 9780444506917

About the Authors

S.G. Manoilova

Affiliations and Expertise

Sofia, Bulgaria

D.H. Konstantinova

Affiliations and Expertise

Sofia, Bulgaria

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