Designing with the Mind in Mind - 1st Edition - ISBN: 9780123750303, 9780080963020

Designing with the Mind in Mind

1st Edition

Simple Guide to Understanding User Interface Design Rules

Authors: Jeff Johnson Jeff Johnson
eBook ISBN: 9780080963020
Paperback ISBN: 9780123750303
Imprint: Morgan Kaufmann
Published Date: 20th May 2010
Page Count: 200
Tax/VAT will be calculated at check-out Price includes VAT (GST)
20% off
20% off
20% off
51.95
41.56
39.95
31.96
31.99
25.59
Unavailable
Price includes VAT (GST)
DRM-Free

Easy - Download and start reading immediately. There’s no activation process to access eBooks; all eBooks are fully searchable, and enabled for copying, pasting, and printing.

Flexible - Read on multiple operating systems and devices. Easily read eBooks on smart phones, computers, or any eBook readers, including Kindle.

Open - Buy once, receive and download all available eBook formats, including PDF, EPUB, and Mobi (for Kindle).

Institutional Access

Secure Checkout

Personal information is secured with SSL technology.

Free Shipping

Free global shipping
No minimum order.

Description

Early user interface (UI) practitioners were trained in cognitive psychology, from which UI design rules were based. But as the field evolves, designers enter the field from many disciplines. Practitioners today have enough experience in UI design that they have been exposed to design rules, but it is essential that they understand the psychology behind the rules in order to effectively apply them. In Designing with the Mind in Mind, Jeff Johnson, author of the best selling GUI Bloopers, provides designers with just enough background in perceptual and cognitive psychology that UI design guidelines make intuitive sense rather than being just a list of rules to follow.

Key Features

  • The first practical, all-in-one source for practitioners on user interface design rules and why, when and how to apply them.
  • Provides just enough background into the reasoning behind interface design rules that practitioners can make informed decisions in every project.
  • Gives practitioners the insight they need to make educated design decisions when confronted with tradeoffs, including competing design rules, time constrictions, or limited resources.

Readership

Interface designers and developers, software designers, web designers, web application designers, interaction designers, appliance designers and developers, information architects, usability engineers, usability evaluators and development managers, students and teachers in computer science, graphic design, HCI, and usability.

Table of Contents


Acknowledgments

Foreword

Introduction

Chapter 1 We Perceive What We Expect

Chapter 2 Our Vision is Optimized to See Structure

Chapter 3 We Seek and Use Visual Structure

Chapter 4 Reading is Unnatural

Chapter 5 Our Color Vision is Limited

Chapter 6 Our Peripheral Vision is Poor

Chapter 7 Our Attention is Limited; Our Memory is Imperfect

Chapter 8 Limits on Attention, Shape, Thought and Action

Chapter 9 Recognition are Easy; Recall is Hard

Chapter 10 Learning from Experience and Performing Learned Actions are Easy; Problem Solving and Calculation are Hard

Chapter 11 Many Factors Affect Learning

Chapter 12 We Have Time Requirements

Epilogue

Appendix

Bibliography

Index




Details

No. of pages:
200
Language:
English
Copyright:
© Morgan Kaufmann 2010
Published:
Imprint:
Morgan Kaufmann
eBook ISBN:
9780080963020
Paperback ISBN:
9780123750303

About the Author

Jeff Johnson

Jeff Johnson is an Assistant Professor of Computer Science at the University of San Francisco. He is also a principal at Wiser Usability, a consultancy focused on elder usability. After earning B.A. and Ph.D. degrees from Yale and Stanford, he worked as a UI designer, implementer, manager, usability tester, and researcher at Cromemco, Xerox, US West, Hewlett-Packard, and Sun. He has taught at Stanford, Mills, and the University of Canterbury. He is a member of the ACM SIGCHI Academy and a recipient of SIGCHI's Lifetime Achievement in Practice Award. He has authored articles on a variety of topics in HCI, as well as the books GUI Bloopers (1st and 2nd eds.), Web Bloopers, Designing with the Mind in Mind (1st and 2nd eds.), Conceptual Models: Core to Good Design (with Austin Henderson), and Designing User Interfaces for an Aging Population (with Kate Finn).

Affiliations and Expertise

President and principal consultant, at UI Wizards, Inc.

Jeff Johnson

Jeff Johnson is an Assistant Professor of Computer Science at the University of San Francisco. He is also a principal at Wiser Usability, a consultancy focused on elder usability. After earning B.A. and Ph.D. degrees from Yale and Stanford, he worked as a UI designer, implementer, manager, usability tester, and researcher at Cromemco, Xerox, US West, Hewlett-Packard, and Sun. He has taught at Stanford, Mills, and the University of Canterbury. He is a member of the ACM SIGCHI Academy and a recipient of SIGCHI's Lifetime Achievement in Practice Award. He has authored articles on a variety of topics in HCI, as well as the books GUI Bloopers (1st and 2nd eds.), Web Bloopers, Designing with the Mind in Mind (1st and 2nd eds.), Conceptual Models: Core to Good Design (with Austin Henderson), and Designing User Interfaces for an Aging Population (with Kate Finn).

Affiliations and Expertise

President and principal consultant, at UI Wizards, Inc.

Reviews

"Take fundamental principles of psychology. Illustrate. Combine with Fundamental Principles of Design. Stir gently until fully blended. Read daily until finished. Caution: The mixture is addictive"--Don Norman, Nielsen Norman group, Author of Design of Future Things.

"This book is a primer to understand the why of the larger human action principles at work—a sort of cognitive science for designers in a hurry. Above all, this is a book of profound insight into the human mind for practical people who want to get something done."-- Stuart Card, Senior Research Fellow and the manager of the User Interface Research group at the Palo Alto Research Centerfrom the foreword

"If you want to know why design rules work, Jeff Johnson provides fresh insight into the psychological rationale for user-interface design rules that pervade discussions in the world of software product and service development."--Aaron Marcus, President, Aaron Marcus and Associates, Inc.

"As anyone who has taken a course in human-computer interaction (HCI) will attest, cognitive science textbooks tend towards the drier end of the literary spectrum. The achievement of this book in making the material easily accessible is therefore nothing short of magnificent. It discusses the relevant scientific findings without any lack of scholarship, but always with an eye to how those findings can be put to practical use."--BCS, British Computer Society Online, November 2010

"Rather than simply presenting another list of rules, it discusses the cognitive psychology research findings which underpin the principles identified previously by the author and others. In other words, this is a book about people, and what we know about them as users of interactive systems."--BCS, The British Computer Society Online

"Anyone who designs or implements software user interfaces will benefit greatly from this book. Whether you create desktop software, websites, or mobile apps, this book will improve the quality of your work. Johnson makes the psychology and physiology understandable and seamlessly combines it with software engineering… Designing with the Mind in Mind is informative, fascinating, easy to read, and, most importantly, highly practical."-- ACM SIGSOFT Software Engineering