
Crisis Management at the Speed of the Internet
Trend Report
Description
Key Features
- Provides security executives and practitioners with an overview of the potentially harmful impact of social media communication on corporate reputation
- Cites examples of companies that have experienced this kind of threat and describes the successes or failures of their responses
- Describes practical, strategic methods for mitigating and resolving a crisis
Readership
Mid- to upper-level security managers; chief security officers; chief information officers; college-level educators, specifically in programs that cover security and risk management; publicity and brand management professionals who manage official, corporate social media pages
Table of Contents
Executive Summary
What is a Trend Report?
Introduction
Understanding Threats from New Internet Technologies
YouTube
Twitter
Facebook
MySpace
Other Social Networking Sites
Examples of Internet-Based Incidents
Domino’s Pizza
United Airlines
Other Examples
Planning Ahead to Mitigate a Possible Internet Crisis
Assessment
Preparing for a Crisis
Proven Results
When Time Matters Most: Responding in Real Time
Speed of Response
Relevance
Closure and Follow-Through
A Comprehensive Approach to Internal Communications
Credibility
The New Timeline
Educate Executives on How to Respond
Don’t Let Rumors Start
Additional Resources
Also Available in Elsevier’s Security Executive Council Risk Management Portfolio
Contributors
References
About the Authors
About Elsevier’s Security Executive Council Risk Management Portfolio
Product details
- No. of pages: 36
- Language: English
- Copyright: © Elsevier 2013
- Published: March 25, 2013
- Imprint: Elsevier
- eBook ISBN: 9780124115910
About the Authors
Bob Hayes

Additionally, he has more than 10 years of successful law enforcement and training experience in Florida and Michigan. Bob is a recognized innovator in the security field and was named as one of the “25 Most Influential People in the Security Industry” in 2007 by Security magazine. He is a frequent speaker at key industry events. He is a leading expert on security issues and has been quoted by such major media outlets as the Wall Street Journal and Forbes. Bob is currently the managing director of the Security Executive Council.
Affiliations and Expertise
Kathleen Kotwica

She has authored and edited security industry trade and business articles and has spoken at security-related conferences including CSO Perspectives, SecureWorld Expo, ASIS, and CSCMP. In her current role as EVP and chief knowledge strategist at the Security Executive Council she leads the development and production of Council tools, solutions, and publications. She additionally conducts industry research and analysis to improve security and risk management practices.
Affiliations and Expertise
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