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Consumer, Prosumer, Prosumager - 1st Edition - ISBN: 9780128168356, 9780128168363

Consumer, Prosumer, Prosumager

1st Edition

How Service Innovations will Disrupt the Utility Business Model

Editor: Fereidoon Sioshansi
Paperback ISBN: 9780128168356
eBook ISBN: 9780128168363
Imprint: Academic Press
Published Date: 21st February 2019
Page Count: 550
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Consumers, Prosumers, Prosumagers: How Service Innovations will Disrupt the Utility Business Model examines customer stratification in the electric power sector, arguing that it is poised to become one of the fundamental drivers of the 21st century power network as distributed energy generation, storage, sharing and trading options become available at scale. The book addresses the interface and the relationship between key players and their impacts on incumbent and disruptive service providers. Topics covered include innovations that lead to consumer stratification, regulatory policy, the potential of service, the speed and spread of stratification, and a review of potential business models and strategies.

The work also covers the evolution and potential end-states of electricity service provision, from its basis in current pilot programs as distributed generation scales and its potential to supplant industry norms.

Key Features

  • Explores the impacts and trajectories of increasing distributed power generation and storage adoption
  • Analyzes the growing number of electricity services and their impact on the existing power grid and service providers, including incumbent and disruptor utilities
  • Discusses future market trends and trends in costs, pricing and business models


Practitioners interested in future energy generation and regulation, particularly stakeholders engaged in the generation, transmission, and distribution of power. Energy economists. Policymakers. Regulators

Table of Contents

Part 1 How service innovations are leading to consumer stratification
1. Digitalization of energy
M. Brown, S. Woodhouse, Pöyry Mgt. Consulting & F. Sioshansi, Menlo Energy Economics
2. Peer-to-Peer Trading and Blockchains: Enabling Regional Energy Markets and Platforms for Energy Transactions
D. Shipworth, UCL, C. Burger, J. Weinmann, ESMT & F. Sioshansi, Menlo Energy Economics
3. Integrated energy services, distribute load aggregation and intelligent storage
J. Baak, Stem & F. Sioshansi, Menlo Energy Economics
4. Service innovation and disruption in the Australian contestable retail market
S. Bashir, Nexa Advisory, A. Smits & T. Nelson, AGL, Australia
5. Do I have a deal for you? Buying well in Australia’s contestable retail electricity markets
B. Mountain, Victoria Univ. Melbourne, Australia
6. Platforms to support non-wire alternatives and DSO flexibility trading
R. Stanley, J. Johnston, Piclo and F. Sioshansi, Menlo Energy Economics
7. Consumer-centric service innovations in an era of self-selecting customers
E. Gui & I. MacGill, UNSW, Sydney, Australia

Part 2 How regulatory policy will impact the evolution of services
8. Fair, equitable, and efficient tariffs in the presence of distributed energy resources
S. Burger, I. Schneider, A. Botterud and I. Pérez-Arriaga, MIT
9. New distribution network charges for new integrated network services
I. Abdelmotteleb, T. Gomez and J. Pablo Chaves Avila, Comillas Pontifical Univ. Madrid, Spain
10. Community energy storage: Governance and business models
B. Koirala, Univ. of Twente, R. Hakvoort, TU Delft, E. van Oost, Univ. of Twente & H. van der Windt, Univ. of Groningen, The Netherlands
11. Challenges to the promotion of distributed energy resources in Latin America: A Brazilian case study
L. Noura Guimarães, Madrona Law firm, São Paulo, Brazil

Part 3 Impact of new business models on distribution companies
12. The future of electricity distribution: A California case study
F. Sioshansi, Menlo Energy Economics
13. Using flexibility resources to optimize distribution grids? A French case study
P. Germain and E. Jan, E-CUBE Strategy Consultants, Paris, France
14. Off-grid Prosumers: Electrifying the next billion with PAYGO solar
T. Couture, E3 Analytics, S. Pelz, C. Cader and P. Blechinger, RLI, Berlin
15. Customer stratification and different concepts of decentralization
D. Bauknecht, J. Bracker, F. Flachsbarth, C. Heinemann, D. Seebach and M. Vogel, Oeko Institute, Germany
16. Designing markets for innovative electricity services in the EU: The roles of policy, technology, and utility capabilities
G. Ivan Pereira, Univ. of Coimbra, MIT, P. Pereira da Silva, Univ. of Coimbra & D. Soule, MIT
17. How incumbents are adjusting to the changing business environment: A German case study
F. Weiss, R. GroB, S. Linowski, C. von Hirschhausen, B. Wealer and T. Zimmermann, TU Berlin
18. Who will fuel your electric vehicle of the future? You or your utility?
J. Webb, QUT, J. Whitehead, Univ. QLD and C. Wilson, QUT
19. Distributed energy resources in the US wholesale markets: Recent trends, new models and forecasts
U. Helman, Helman Analytics


No. of pages:
© Academic Press 2019
21st February 2019
Academic Press
Paperback ISBN:
eBook ISBN:

About the Editor

Fereidoon Sioshansi

Fereidoon Sioshansi

Dr. Fereidoon Sioshansi is President of Menlo Energy Economics, a consulting firm based in San Francisco with over 35 years of experience in the electric power sectore working in analysis of energy markets, specializing in the policy, regulatory, technical and environmental aspects of the electric power sector in the US and internationally. His research and professional interests are concentrated in demand and price forecasting, electricity market design, competitive pricing & bidding, integrated resource planning, energy conservation and energy efficiency, economics of global climate change, sustainability, energy security, renewable energy technologies, and comparative performance of competitive electricity markets. Dr. Sioshansi advises major utility clients and government policy makers domestically and internationally on electricity market reform, restructuring and privatization of the electric power sector. He has published numerous reports, books, book chapters and papers in peer-reviewed journals on a wide range of subjects. His professional background includes working at Southern California Edison Co. (SCE), Electric Power Research Institute (EPRI), NERA, and Global Energy Decisions. He is the editor and publisher of EEnergy Informer, a monthly newsletter with international circulation. He is on the Editorial Advisory Board of The Electricity Journal where he is regularly featured in the “Electricity Currents” section. Dr. Sioshansi also serves on the editorial board of Utilities Policy and is a frequent contributor to Energy Policy. Since 2006, He has edited nine books on related topics with Elsevier.

Affiliations and Expertise

President, Menlo Energy Economics, San Francisco, CA, USA


Sioshansi’s new book is a must-read for anyone interested in the evolution of the electricity sector. While the sector’s historical roots are useful for understanding how we find ourselves with the current infrastructure and system of networks, its future will prove to be more dynamic and flexible than anyone could have thought possible. This book will show you how that will come about.

Roger Lilley, EE Publishers


If you are curious about the future potential of distributed and digitalised clean energy, you will be fascinated by this book. If you want to believe in the continued success of today’s

electricity utility business model, you might find it rather uncomfortable to read. Fereidoon Sioshansi’s latest edited volume explores how units as small as households can become energy owner-user-managers with their own mini-systems and business relationships. To describe the possibilities, he and his co-authors coin a new word: "prosumager. More ambitious than the now familiar solar prosumer, a prosumager considers the full range of currently available technologies and invests additionally in their own distributed storage and smart energy management systems. The heart of the book is a discussion of the implications of that choice. (…) Together they have assembled a superbly rich up-to-date compendium of examples.

Jesse Scott in Economics of Energy & Environmental Policy 8:2 (2019)

Ratings and Reviews