Consumer, Prosumer, Prosumager

Consumer, Prosumer, Prosumager

How Service Innovations will Disrupt the Utility Business Model

1st Edition - February 19, 2019

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  • Editor: Fereidoon Sioshansi
  • eBook ISBN: 9780128168363
  • Paperback ISBN: 9780128168356

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Consumers, Prosumers, Prosumagers: How Service Innovations will Disrupt the Utility Business Model examines customer stratification in the electric power sector, arguing that it is poised to become one of the fundamental drivers of the 21st century power network as distributed energy generation, storage, sharing and trading options become available at scale. The book addresses the interface and the relationship between key players and their impacts on incumbent and disruptive service providers. Topics covered include innovations that lead to consumer stratification, regulatory policy, the potential of service, the speed and spread of stratification, and a review of potential business models and strategies. The work also covers the evolution and potential end-states of electricity service provision, from its basis in current pilot programs as distributed generation scales and its potential to supplant industry norms.

Key Features

  • Explores the impacts and trajectories of increasing distributed power generation and storage adoption
  • Analyzes the growing number of electricity services and their impact on the existing power grid and service providers, including incumbent and disruptor utilities
  • Discusses future market trends and trends in costs, pricing and business models


Practitioners interested in future energy generation and regulation, particularly stakeholders engaged in the generation, transmission, and distribution of power. Energy economists. Policymakers. Regulators

Table of Contents

  • Part 1 How service innovations are leading to consumer stratification
    1. Digitalization of energy
    M. Brown, S. Woodhouse, Pöyry Mgt. Consulting & F. Sioshansi, Menlo Energy Economics
    2. Peer-to-Peer Trading and Blockchains: Enabling Regional Energy Markets and Platforms for Energy Transactions
    D. Shipworth, UCL, C. Burger, J. Weinmann, ESMT & F. Sioshansi, Menlo Energy Economics
    3. Integrated energy services, distribute load aggregation and intelligent storage
    J. Baak, Stem & F. Sioshansi, Menlo Energy Economics
    4. Service innovation and disruption in the Australian contestable retail market
    S. Bashir, Nexa Advisory, A. Smits & T. Nelson, AGL, Australia
    5. Do I have a deal for you? Buying well in Australia’s contestable retail electricity markets
    B. Mountain, Victoria Univ. Melbourne, Australia
    6. Platforms to support non-wire alternatives and DSO flexibility trading
    R. Stanley, J. Johnston, Piclo and F. Sioshansi, Menlo Energy Economics
    7. Consumer-centric service innovations in an era of self-selecting customers
    E. Gui & I. MacGill, UNSW, Sydney, Australia

    Part 2 How regulatory policy will impact the evolution of services
    8. Fair, equitable, and efficient tariffs in the presence of distributed energy resources
    S. Burger, I. Schneider, A. Botterud and I. Pérez-Arriaga, MIT
    9. New distribution network charges for new integrated network services
    I. Abdelmotteleb, T. Gomez and J. Pablo Chaves Avila, Comillas Pontifical Univ. Madrid, Spain
    10. Community energy storage: Governance and business models
    B. Koirala, Univ. of Twente, R. Hakvoort, TU Delft, E. van Oost, Univ. of Twente & H. van der Windt, Univ. of Groningen, The Netherlands
    11. Challenges to the promotion of distributed energy resources in Latin America: A Brazilian case study
    L. Noura Guimarães, Madrona Law firm, São Paulo, Brazil

    Part 3 Impact of new business models on distribution companies
    12. The future of electricity distribution: A California case study
    F. Sioshansi, Menlo Energy Economics
    13. Using flexibility resources to optimize distribution grids? A French case study
    P. Germain and E. Jan, E-CUBE Strategy Consultants, Paris, France
    14. Off-grid Prosumers: Electrifying the next billion with PAYGO solar
    T. Couture, E3 Analytics, S. Pelz, C. Cader and P. Blechinger, RLI, Berlin
    15. Customer stratification and different concepts of decentralization
    D. Bauknecht, J. Bracker, F. Flachsbarth, C. Heinemann, D. Seebach and M. Vogel, Oeko Institute, Germany
    16. Designing markets for innovative electricity services in the EU: The roles of policy, technology, and utility capabilities
    G. Ivan Pereira, Univ. of Coimbra, MIT, P. Pereira da Silva, Univ. of Coimbra & D. Soule, MIT
    17. How incumbents are adjusting to the changing business environment: A German case study
    F. Weiss, R. GroB, S. Linowski, C. von Hirschhausen, B. Wealer and T. Zimmermann, TU Berlin
    18. Who will fuel your electric vehicle of the future? You or your utility?
    J. Webb, QUT, J. Whitehead, Univ. QLD and C. Wilson, QUT
    19. Distributed energy resources in the US wholesale markets: Recent trends, new models and forecasts
    U. Helman, Helman Analytics

Product details

  • No. of pages: 550
  • Language: English
  • Copyright: © Academic Press 2019
  • Published: February 19, 2019
  • Imprint: Academic Press
  • eBook ISBN: 9780128168363
  • Paperback ISBN: 9780128168356

About the Editor

Fereidoon Sioshansi

Fereidoon Sioshansi
Dr. Fereidoon Sioshansi is President of Menlo Energy Economics, a consulting firm based in San Francisco with over 35 years of experience in the electric power sector working in analysis of energy markets, specializing in the policy, regulatory, technical and environmental aspects of the electric power sector in the US and internationally. His research and professional interests are concentrated in demand and price forecasting, electricity market design, competitive pricing & bidding, integrated resource planning, energy conservation and energy efficiency, economics of global climate change, sustainability, energy security, renewable energy technologies, and comparative performance of competitive electricity markets. Dr. Sioshansi advises major utility clients and government policy makers domestically and internationally on electricity market reform, restructuring and privatization of the electric power sector. He has published numerous reports, books, book chapters and papers in peer-reviewed journals on a wide range of subjects. His professional background includes working at Southern California Edison Co. (SCE), Electric Power Research Institute (EPRI), NERA, and Global Energy Decisions. He is the editor and publisher of EEnergy Informer, a monthly newsletter with international circulation. He is on the Editorial Advisory Board of The Electricity Journal where he is regularly featured in the “Electricity Currents” section. Dr. Sioshansi also serves on the editorial board of Utilities Policy and is a frequent contributor to Energy Policy. Since 2006, He has edited 12 books on related topics with Elsevier.

Affiliations and Expertise

President, Menlo Energy Economics, San Francisco, CA, USA

Ratings and Reviews

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  • TrudyKwong Fri Nov 01 2019

    Excellent source of new industry

    Excellent source of new industry developments and references

  • yussriyusuf Mon Aug 26 2019

    consumer, prosumer, prosumager

    it covers variety point of views regarding future utility landscape absolutely important for relevant stakeholders

  • RickCowburn Mon Jun 17 2019

    Typical thoroughness & Quality - Sioshansi Publications

    A useful and current reflection on the changing electric world - well worth reading.

  • SamLeven Thu May 02 2019

    Keen Thinking, Critical Topic

    Fascinating, far-sighted discussion. Worth repeat reading.