This is the first comprehensive professional guide to the strategies and techniques of competitor analysis for the financial services industry. It explains how to set up systems and models to identify and analyse competitors and their products.The book begins with an overview of the need for competitor analysis in financial services. It continues with the identification of competitors, the setting up of competitor analysis systems, and a consideration of key sources of information. The core of the book examines the process of analysis, modelling, dissemination and monitoring of information and its application for competitive advantage.Key concepts in Competitor analysis in financial services:Don't just copy others' systemsUnderstand the need for competitor intelligenceFind out what competitors doUnderstand the methodologySet up the systems to fit your companyThis book is thoroughly practical in its approach and international in its coverage and is essential reading for all financial services professionals seeking competitive advantage.
All financial services professionals seeking competitive advantage
Table of Contents
The need for competitor analysis; Who are your competitors? Establishing the corporate framework; Establishing the strategic framework; Sources; Analysis; Systems; Models; Own products and services; What competitors offer; External suppliers; How to distribute the information; How to use the competitor analysis function; Further strategic considerations.
Ian Youngman has worked in insurance for more than twenty years. An Associate of the Chartered Insurance Institute, he helped set up the first directors’ and officers’ liability insurance cover for building societies in the UK. He is a member of the Market Research Society and is currently working as a freelance writer and researcher. He is a regular contributor to the insurance press. Also by Ian Youngman: Competitor Analysis