Cases in Marketing Financial Services

Cases in Marketing Financial Services

1st Edition - March 11, 1993

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  • Editors: Christine Ennew, Trevor Watkins, Mike Wright
  • eBook ISBN: 9781483105772

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Description

Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets. The text will be of great use to professionals in the financial service industry.

Table of Contents


  • Preface

    Part One Marketing Financial Services: An Overview

    Part Two An Introduction to the Case Studies

    Part Three The Case Studies

    Case 1 Allied Building Society

    Case 2 Allied Irish Banks

    Case 3 Banking in Italy

    Case 4 Banking in Japan

    Case 5 Borders Investment Managers

    Case 6 Citibank Japan

    Case 7 Deutsche Bank and Morgan Grenfell

    Case 8 Distribution Bank PLC

    Case 9 Distribution of Collective Investments in France

    Case 10 Distribution of Life Assurance, Pensions and Investment Products

    Case 11 Dominion Insurance

    Case 12 Empire Mutual

    Case 13 Environmental Change in the UK Building Society Sector

    Case 14 Failed Building Society Mergers

    Case 15 Halifax Building Society

    Case 16 Lloyds Bank and Professional Introducers

    Case 17 The London Potato Futures Market

    Case 18 The Mortgage Market in the United Kingdom

    Case 19 Munich Reinsurance

    Case 20 National Barmidwest Bank

    Case 21 Preston and Lancaster Building Society

    Case 22 Pricing Dread Disease Insurance

    Case 23 Prudential Property Services

    Case 24 Royal Bristol Insurance Company

    Case 25 Regional Bank of Northern England

    Case 26 Teachers Assurance

    Case 27 Taiyo Kobe Mitsui Bank

    Case 28 TVG Bank

    Case 29 Trailblazer Card

    Case 30 Webb Walker Bruce Accountants

    Case 31 West of England Bank

    Case 32 Youth Markets for Financial Services

    Glossary

    References

    Index

Product details

  • No. of pages: 296
  • Language: English
  • Copyright: © Butterworth-Heinemann 1993
  • Published: March 11, 1993
  • Imprint: Butterworth-Heinemann
  • eBook ISBN: 9781483105772

About the Editors

Christine Ennew

Affiliations and Expertise

Dean, Faculty of Law and Social Sciences, and Professor of Marketing, Nottingham University Business School

Trevor Watkins

Mike Wright

Affiliations and Expertise

Professor of Financial Studies, School of Management and Finance, University of Nottingham

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