Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets. The text will be of great use to professionals in the financial service industry.
Preface Part One Marketing Financial Services: An Overview Part Two An Introduction to the Case Studies Part Three The Case Studies Case 1 Allied Building Society Case 2 Allied Irish Banks Case 3 Banking in Italy Case 4 Banking in Japan Case 5 Borders Investment Managers Case 6 Citibank Japan Case 7 Deutsche Bank and Morgan Grenfell Case 8 Distribution Bank PLC Case 9 Distribution of Collective Investments in France Case 10 Distribution of Life Assurance, Pensions and Investment Products Case 11 Dominion Insurance Case 12 Empire Mutual Case 13 Environmental Change in the UK Building Society Sector Case 14 Failed Building Society Mergers Case 15 Halifax Building Society Case 16 Lloyds Bank and Professional Introducers Case 17 The London Potato Futures Market Case 18 The Mortgage Market in the United Kingdom Case 19 Munich Reinsurance Case 20 National Barmidwest Bank Case 21 Preston and Lancaster Building Society Case 22 Pricing Dread Disease Insurance Case 23 Prudential Property Services Case 24 Royal Bristol Insurance Company Case 25 Regional Bank of Northern England Case 26 Teachers Assurance Case 27 Taiyo Kobe Mitsui Bank Case 28 TVG Bank Case 29 Trailblazer Card Case 30 Webb Walker Bruce Accountants Case 31 West of England Bank Case 32 Youth Markets for Financial Services Glossary References Index
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- © Butterworth-Heinemann 1993
- 11th March 1993
- eBook ISBN:
Dean, Faculty of Law and Social Sciences, and Professor of Marketing, Nottingham University Business School
Professor of Financial Studies, School of Management and Finance, University of Nottingham