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Cases in Marketing Financial Services

  • 1st Edition - March 11, 1993
  • Editors: Christine Ennew, Trevor Watkins, Mike Wright
  • Language: English
  • eBook ISBN:
    9 7 8 - 1 - 4 8 3 1 - 0 5 7 7 - 2

Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical… Read more

Cases in Marketing Financial Services

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Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets. The text will be of great use to professionals in the financial service industry.