New product development is vital for the future of the food industry. Many books have been written on NPD theory over the last 40 years, but much can still be learnt by studying actual experiences of NPD. Case studies in food product development describes specific NPD projects in a variety of industries internationally and also records overall comments, written by the very people who have completed the projects.
Part one outlines new product development in the food industry and part two views product development strategy and management in different companies and organisations. Parts three, four and five are twelve case studies on respectively the product development process, technological development, consumer and market research. Part six considers product development in practice and the final chapter demonstrates how product developers are being educated.
The case studiers are written by experienced product developers talking openly about experiences with their own products. It is hoped that those faced with similar challenges will gain from these real life experiences.
Mary and Dick are also co-authors with Allan Anderson of Food product development, which has achieved international success. Case studies in food product development is a complement and a practical companion to this book.
- Describes new product development in a variety of international industries
- Outlines new product development in the food industry and views product management and strategy in different organisations
- Includes case studies focusing on the product development process, technological development, and consumer and market research
Product developers in the food industry
Part 1 Introduction: New product development: Systematic industrial technology. Part 2 Product development strategy and management: The multinational food business– strategic, organisational and management issues for product development; The Food Research Centre – assisting small and medium sized industry in Southern Thailand. The Supermarket Industry – private label brand development; Rural Agroenterprise – cassava development in Latin America. Part 3 Product development process: From farm to consumer – pioneering an early nutraceutical, Stolle milk; From concept to international company – development of a new pet food product; From kitchen to market – first came the oat cake, now the oat bake, a traditional product for today’s consumers; From basic research to marketable product – success and failure of instant baked potatoes. Part 4 Technological development: Radical process development – cutting techniques for an aerated sugar confectionery; Process innovation from research and development to production in a large company – development and commercialisation of a low temperature extrusion process; Up-scaling from development to production by small manufacturers – fishing, baking and sauce industries; Spirit of entrepreneurship in commercialisation – product and process development of coconut beverage mix. Part 5 Consumer and market research: Sensory testing in the product development process – the sensory researcher as a trusted advisor; Consumer research in the early stages of new product development - market-oriented development of meal compliment beverages; Consumer research in product design – market-oriented development of healthy vegetable-based food for children; Customer-centric product development – supermarket private label brands. Part 6 Product development in practice: Product design, process development and manufacturing – a roadmap for the technologist; A roadmap through marketing and launching in product development. Part 7 Education for new produc
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- © Woodhead Publishing 2008
- 18th December 2007
- Woodhead Publishing
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This publication is unique because both technical and marketing people, regardless of their role in a food business, can gain valuable knowledge on NPD in one volume. For any person with any involvement in food product development, I consider the 400 pages essential reading., Food New Zealand
A useful reference text and education tool in product development as it approaches the subject from many angles., International Journal of Dairy Technology
This fine publication compliments the earlier book Food product development.Together, these two books are a complete guide to the discipline of New Product Development (NPD) - the cornerstone of all successful companies., Food New Zealand