Business Intelligence Strategy and Big Data Analytics

Business Intelligence Strategy and Big Data Analytics

A General Management Perspective

1st Edition - April 7, 2016

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  • Author: Steve Williams
  • Paperback ISBN: 9780128091982
  • eBook ISBN: 9780128094891

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Business Intelligence Strategy and Big Data Analytics is written for business leaders, managers, and analysts - people who are involved with advancing the use of BI at their companies or who need to better understand what BI is and how it can be used to improve profitability.  It is written from a general management perspective, and it draws on observations at 12 companies whose annual revenues range between $500 million and $20 billion.  Over the past 15 years, my company has formulated vendor-neutral business-focused BI strategies and program execution plans in collaboration with manufacturers, distributors, retailers, logistics companies, insurers, investment companies, credit unions, and utilities, among others.  It is through these experiences that we have validated business-driven BI strategy formulation methods and identified common enterprise BI program execution challenges. In recent years, terms like “big data” and “big data analytics” have been introduced into the business and technical lexicon.  Upon close examination, the newer terminology is about the same thing that BI has always been about: analyzing the vast amounts of data that companies generate and/or purchase in the course of business as a means of improving profitability and competitiveness.  Accordingly, we will use the terms BI and business intelligence throughout the book, and we will discuss the newer concepts like big data as appropriate.  More broadly, the goal of this book is to share methods and observations that will help companies achieve BI success and thereby increase revenues, reduce costs, or both.

Key Features

  • Provides ideas for improving the business performance of one’s company or business functions
  • Emphasizes proven, practical, step-by-step methods that readers can readily apply in their companies
  • Includes exercises and case studies with road-tested advice about formulating BI strategies and program plans


Business executives and managers, skilled business leaders

Table of Contents

  • About the Author




    • The Challenge of Formulating Business Intelligence Strategy
    • Overview of the Book
    • Organization of the Book
    • Closing the Loop

    Chapter 1. The Personal Face of Business Intelligence

    • Abstract
    • 1.1 BI Case Study Setting
    • 1.2 BBF BI Opportunities
    • 1.3 The BBF BI Vision and BI Opportunity Portfolio & Business Case
    • 1.4 Generalizing from the BBF Case—BI Applications for Manufacturers
    • 1.5 Lessons Learned for BI Strategy—BBF BI Progress
    • 1.6 Questions to Consider for Your Company or Function

    Chapter 2. Business Intelligence in the Era of Big Data and Cognitive Business

    • Abstract
    • 2.1 Getting Clear About Terminology—Business Definitions of Business Intelligence and Related Terms
    • 2.2 The Hype Around BI, Big Data, Analytics, and Cognitive Business
    • 2.3 A Business View of Big Data
    • 2.4 A Business View of Cognitive Business
    • 2.5 BI and Analytics—Is There a Difference?
    • 2.6 Beyond the Hype—What BI Success Looks Like
    • 2.7 Summary—Industry Views of BI Success
    • 2.8 Recap of Some Key Points

    Chapter 3. The Strategic Importance of Business Intelligence

    • Abstract
    • 3.1 A Business View of BI
    • 3.2 How BI Enhances Business Processes and Business Performance
    • 3.3 The Strategic Importance of BI
    • 3.4 Skill Development Opportunity: The Strategic Importance of BI
    • 3.5 Summary of Some Key Points

    Chapter 4. BI Opportunity Analysis

    • Abstract
    • 4.1 BI Opportunity Analysis Provides the Economic Rationale for BI
    • 4.2 Top-Down BI Opportunity Analysis
    • 4.3 Using Strategy Maps to Discover Bios
    • 4.4 Using Structured Interviews to Discover BIOs
    • 4.5 Factoring in Big Data and Cognitive Business Opportunities
    • 4.6 Documenting BIOs
    • 4.7 Skill Improvement Opportunity: Discovering BIOs and Mapping to BI Styles
    • 4.8 Summary of Some Key Points

    Chapter 5. Prioritizing BI Opportunities (BIOs)

    • Abstract
    • 5.1 BI Portfolio Planning and the BI Portfolio Map
    • 5.2 Factors to Consider When Prioritizing BIOs
    • 5.3 Approaches to Prioritizing BIOs
    • 5.4 Skill Development Opportunity: Develop and Justify a BI Portfolio Map
    • 5.5 Summary of Some Key Points

    Chapter 6. Leveraging BI for Performance Management, Process Improvement, and Decision Support

    • Abstract
    • 6.1 BI as a Key Enabler of BPM
    • 6.2 BI as a Key Enabler of Business Process Improvement
    • 6.3 BI as a Key Enabler of High-Impact Business Decisions
    • 6.4 Skill Development Opportunity
    • 6.5 Summary of Some Key Points

    Chapter 7. Meeting the Challenges of Enterprise BI

    • Abstract
    • 7.1 A General Management View About BI Success
    • 7.2 Challenges for BI Success
    • 7.3 Organizational Design for BI Success
    • 7.4 Skill Development Opportunity: Assess BI Challenges, Risks, and Barriers
    • 7.5 Summary of Some Key Points

    Chapter 8. General Management Perspectives on Technical Topics

    • Abstract
    • 8.1 The Technical Landscape for BI Program Execution
    • 8.2 Technical Infrastructure for BI
    • 8.3 Data Infrastructure for BI
    • 8.4 BI and the Cloud
    • 8.5 Summary



Product details

  • No. of pages: 240
  • Language: English
  • Copyright: © Morgan Kaufmann 2016
  • Published: April 7, 2016
  • Imprint: Morgan Kaufmann
  • Paperback ISBN: 9780128091982
  • eBook ISBN: 9780128094891

About the Author

Steve Williams

Steve Williams
Steve Williams is the founder and CEO of DecisionPath Consulting. He specializes in helping clients formulate business-driven, technically-savvy strategies for leveraging business intelligence, analytics, and big data to improve profits. Steve blends general management experience and a general management MBA with nearly 30 years’ experience in the information systems field - the last fifteen of which have been spent in the business intelligence (BI) and analytics specialty.

As a BI strategy consultant, Steve has had the privilege of working with successful companies in retail, distribution, manufacturing, consumer packaged goods, government, and electric power. His clients have included:

• ArcBest

• Heinens Fine Foods

• Louisville Gas and Electric

• Navy Federal Credit Union

• Northwestern Mutual Life

• Partners Federal Credit Union

• Pinnacle Foods Group

• Principal Financial Group

• Toronto Hydro Electric System

• United Natural Foods

• U.S. Social Security Administration

• Watsco

While the industries and companies are different, there are many common challenges when it comes to leveraging BI, analytics, and big data to enhance profitability. Steve understands these challenges, and he provides proven methods for meeting them.

In addition to his consulting work, Steve is also an active contributor to the field of business intelligence, analytics, and big data. He and Nancy Williams wrote The Profit Impact of Business Intelligence in 2006, and Steve has continued to write for magazines such as Strategic Finance, Business Intelligence Journal, and MWorld (The Journal of the American Management Association). In addition to widely-sharing his thinking about BI, analytics, and big data, Steve has also served as a judge since 2001 for the annual TDWI Best Practices in Business Intelligence and Data Warehousing Competition.

Prior to founding DecisionPath, Steve worked for twenty years in several specialized consulting companies where he developed expertise in program management, systems integration, software engineering, and management accounting. He holds an MBA in General Management from the Darden School at the University of Virginia and a B.S. in Business Management from the University of Maryland.

Affiliations and Expertise

Founder and CEO of DecisionPath Consulting, specializing formulating business-driven, technically-savvy strategies for leveraging business intelligence, analytics, and big data to improve profits. Maryland, USA

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