This book will equip the student and all those starting out in the optometric field with the basic business insight necessary for setting up in practice and to begin understanding the commercial aspects of the optical industry. Covering issues from employing staff to marketing; practice layout and design to aspects of the law, this text is an indispensible practical handbook for student and practitioner optometrists and dispensing opticians.
Introduction; The retail business environment; The optical industry and its structure; Business aspects of an optometric enterprise; References
- No. of pages:
- © Butterworth-Heinemann 1999
- 29th March 1999
- Paperback ISBN: