Breakthrough Food Product Innovation Through Emotions Research - 1st Edition - ISBN: 9780123877123, 9780123877147

Breakthrough Food Product Innovation Through Emotions Research

1st Edition

Authors: David Lundahl
Hardcover ISBN: 9780123877123
eBook ISBN: 9780123877147
Imprint: Academic Press
Published Date: 11th November 2011
Page Count: 256
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Description

About the Author

Preface

Acknowledgments

Chapter 1. Change in the Food Industry

Chapter 2. Innovation

Chapter 3. The Innovation Team

Chapter 4. The Science of Emotions

Chapter 5. Emotions Research

Chapter 6. Strategy Development

Chapter 7. Discovery

Chapter 8. Define

Chapter 9. Design

Chapter 10. Development

Chapter 11. The Innovation Company

Appendix 1. A Summary of the Basic Principles of Behavior-Driven Innovation

Appendix 2. A Summary of the Goals, Guardrails, and Deliverables of Each Phase of Behavior-Driven Innovation

Color Plates

Index

Key Features

  • Presents a behaviour-driven approach to innovation for the development of breakthrough food products
  • Illustrates a collaborative framework to inspire creativity and guide decision making through emotions insights
  • Explores a research framework that gets to the "whys" of consumer behavior by distilling the science of emotions into research insights
  • Defines design and development methods to build sensory cues into packaging and packaged foods that deliver emotional impact
  • Explains research methods that get to the "so whats" of insights through emotions research
  • Provides case studies and examples proving the value of the behavior-driven approach to food product innovation

Readership

Food scientists interested in successfully creating and launching new products.  This includes product development specialists, innovation or product development process or program managers and academicians consumer product researchers and sensory professionals. A secondary audience would be the brand and product managers, marketers, marketing researchers specifically related to food products and sensory evaluation.

Table of Contents

About the Author

Preface

Acknowledgments

Chapter 1. Change in the Food Industry

Chapter 2. Innovation

Chapter 3. The Innovation Team

Chapter 4. The Science of Emotions

Chapter 5. Emotions Research

Chapter 6. Strategy Development

Chapter 7. Discovery

Chapter 8. Define

Chapter 9. Design

Chapter 10. Development

Chapter 11. The Innovation Company

Appendix 1. A Summary of the Basic Principles of Behavior-Driven Innovation

Appendix 2. A Summary of the Goals, Guardrails, and Deliverables of Each Phase of Behavior-Driven Innovation

Color Plates

Index

Details

No. of pages:
256
Language:
English
Copyright:
© Academic Press 2012
Published:
Imprint:
Academic Press
eBook ISBN:
9780123877147
Hardcover ISBN:
9780123877123

About the Author

David Lundahl

Affiliations and Expertise

InsightsNow, Inc., Corvallis, OR, USA

Reviews

"The book has several strong points. First, readers will enjoy the incorporation of industry examples…Second, helpful reader guides are included throughout the book, such as summaries of key points at the end of each chapter, tables and other visuals, and a summary of principles of behavior-driven innovations in the appendix…Third, the book stimulates readers to question the innovative thinking that guides much decision-making in industry, assisting them to come to the realization that innovation is a continual growth process."--PsycCRITIQUES, July 17, 2013
"An Oregon-based market researcher specializing in innovative food products, Lundahl explains how companies can use behavioral psychology and emerging emotions research to help devise and sell food products that people would otherwise not buy. He discusses change in the food industry, innovation; the innovation team; the science of emotions; emotions research; strategy development; discovery, define, design, and development; and the innovative company. Academic Pres is an imprint of Elsevier."--Reference and Research Book News, October 2012