Key Features

  • Gives clear advice on legal and financial requirements, the production of a marketing strategy and the presentation of the precise financial calculations required for a business plan, with worked examples
  • Includes detailed information on how to write a business plan, with a numerically linked example
  • Covers day-to-day aspects of running a practice
  • International in its approach, the book contains extensive lists of useful web addresses for access to up-to-the-minute information
  • Financial templates are supplied as appendices
  • The book offers key advice for all therapists - chiropractors, osteopaths, massage therapists and complementary therapists - and is suitable for undergraduates, newly qualified practitioners and experienced practitioners looking to either start up or develop and grow their practice.

Table of Contents

Part I Initial Preparation

1 Where do I start? Brainstorming

2 How do you decide on the type of practice you want?

3 Ways of trading

4 The mechanics of putting the practice together – location, location, location

5 Dealing with professionals in the start up and running of your practice

6 Insurance

7 Contracts

8 Legislation

Part II Marketing

9 Marketing introduction

10 Market research

11 Analysing marketing information and preparing it for use

12 Introduction to advertising and public relations

13 Advertising and promotion

14 Public relations

Part III Financial Matters

15 Finance introduction

16 Financial considerations for your business plan

17 Putting a business plan together

18 Raising finance

Patr IV Procedure
19 Clinic procedure

20 Working with the conventional medical profession

21 Strategies for coping with the demands on you while you are developing your clinic

22 How to deal with money matters now your clinic is open

23 What about the future?



No. of pages:
© 2007
Churchill Livingstone
eBook ISBN:
eBook ISBN:
Print ISBN:

About the author

Elaine Aldred

Chiropractor, acupuncturist, western and Chinese herbalist in private practice. Lecturer in Pharmacology and Toxicology at the Northern College of Acupuncture. Lecturer in Western Medicine at the Northern College of Acupuncture. Peer reviewer, Clinical Chiropractic, Elsevier Journal.

Affiliations and Expertise

Lecturer in Pharmacology and Toxicology at the Northern College of Acupuncture, Lecturer in Western Medicine at the Northern College of Acupuncture, York, UK