Website Visibility book cover

Website Visibility

The Theory and Practice of Improving Rankings

The quest to achieve high website rankings in search engine results is a prominent subject for both academics and website owners/coders. Website Visibility marries academic research results to the world of the information practitioner and contains a focused look at the elements which contribute to website visibility, providing support for the application of each element with relevant research. A series of real-world case studies with tested examples of research on website visibility elements and their effect on rankings are reviewed.

Paperback, 244 Pages

Published: September 2009

Imprint: Chandos Publishing

ISBN: 978-1-84334-473-5

Contents

  • The trilogy: Users, webpages and search engines; Elements of website visibility and research; The good ones; The bad ones; The ugly ones; Case studies; Recommendations and the future.

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