Inside the Myths of Search Engine Technology
- Ian Witten, University of Waikato, Hamilton, New Zealand.
- Marco Gori, Ph.D., Department of Information Engineering and Mathematics, University of Siena, Italy
- Teresa Numerico, University of Salerno, Italy
Those interested in or who need information on today's fast-changing landscape of information access, who use search engines daily and may be affected by web spamming, selective access to information, or the problems of monopolistic control of information â just to name a few. Typical readers would be those in the software business, in particular in search engines, web content management, knowledge management, web advertising, and the law and ethics that surround this field; professionals in information science; librarians; and anyone that is interested in the ways in which the increasing amount of information will become accessible to us.
- Published: November 2006
- Imprint: MORGAN KAUFMANN
- ISBN: 978-0-12-370609-6
It is not a resource on how search engines work, but rather what ideas and ideals have been realized in the development of search engines, the political and human challenges they face and problems and opportunities they present to humans and to the nature of knowledge and information. The book is written in a clear, simple fashion, making it accessible to all readers. The broad swath it cuts, however, does not detract from its use as an academic course resource.- Choice, June 2007 If you've ever searched the web for information and wondered what's going on behind that query box, I recommend you read Web Dragons. It puts Internet search engines in contextâpart of a legacy of information access dating back thousands of years. It explains in plain language how search engines work, and points out potential pitfalls that thoughtful searchers should consider. Web Dragons is clear and engaging. Given the amount of time and trust we all invest in search engines, if you pay attention to the web I highly recommend redirecting some of that attention to this book. --Craig Nevill-Manning, Engineering Director, Google Search technology is changing the way people understand and interact with the world. Web Dragons takes a revealing look at the evolution of search and how it will shape the future of information technology. --Prabhakar Raghavan, Head of Yahoo! Research Witten, Gori and Numerico steadily bring the web into sharper and sharper focus. A daunting expanse is revealed to have structure. The structure enables the knowledgeable to navigate it to their benefit and allows the unscrupulous or careless to create pitfalls and traps. Search engines will be critical tools for most people living today. What could be more important than understanding how these technologies work and where they are going? --Jonathan Grudin, Microsoft Research