Vine and Wine Economy book cover

Vine and Wine Economy

Since the world wine economy is rapidly changing, the importance of wine production is growing, requiring a new international collaboration, extensive research and an efficient way of teaching. These reasons led to a need for organizing an international scientific symposium on vine and wine economy.Appellation origin control is a kind of marketing. With regards to the technical and juridical field of appellation origin control, its link with economics and marketing is understandable. The world now faces the problem of different appellation origin control systems and there is a need to create uniformity with English speaking producers being more dominant than others as well as economic and political changes in Central and Eastern Europe.For now, the world wine market is complex and a world market as a whole needs to be developed into categories of "fine wines", "wines in general", and "cheap wines". It was agreed that research and education had to be internationally integrated. Different systems of teaching and education were compared, and Hungary proved to be the right place for the symposium.Representatives of 14 countries, international and national organizations, societies, universities, institutes and producers, worked hard on the scientific work as well as visits to wine regions and cooperatives.

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Published: September 1991

Imprint: Elsevier

ISBN: 978-0-444-98711-2

Contents

  • Preface. I. ECONOMY OF APPELLATION ORIGIN CONTROLLED WINE DISTRICTS 1. Introduction of Appellation Origin Control (G. Yravedra). 2. Economics of the Appellation Wine Sector - Observation and Prospects (S. Guillet). 3. Production and Market Aspects of Wines in Calabria (G. Maugeri and G. Culisano). 4. Quality and Origin Protection of the Tokay Wines (S. Bodnár). 5. The Development of the U.S. System for Protecting Appellations of Origin (E.V. O'Brien). 6. Dentology and Future of the Appellation Origin Control for Wines and Spirits (R. Uhlen). 7. Strategies to Improve and Relaunch Quality Sicilian Wines (S. Foti). 8. Optimal Variety Structure Forming in the Transylvanian Wine Districts According to the Protection of Government Orders Concerning the Rentability of Viticulture (Gy. Csávossy and A. Kovács). 9. Location of Grape Culture in the U.S.S.R.: Agroecologic and Economic Aspects (V.A. Rybinisev). 10. The New Basis and its Elements of the Hungarian Wine Appellation Origin Control (L. Kecskés and E.P. Botos). 11. Production of D.O.C. Wines in Bulgaria (J. Getzova and D. Tcholakov). II. REGIONAL AND INTERNATIONAL INTEGRATION. 12. Interactions between Production and Processing of the Italian Grape Growing Sector (M. Sorbini and S. Farolfi). 13. Problems and Prospects of Grape Growing and Wine Production in the Emilia-Romagna Region (F. Alvisi and D. Regazzi). 14. Observations of European Community's and Italian Wine Market (G. La Via and F. Basile). 15. Integration of Small-Scale Viticulture in Hungary (E. Vig and M. Szücs). 16. The Application of the Techniques of Experimental Economics to Grape Marketing (J.H. Hutch and A.J. Fischer). 17. Vine-Growing and Wine-Producing Role in a Developing Economic System: The Italian Case (M. Sorbini and G. Malorgio). 18. Wineries and Wine Quality in Italy (M. Sorbini and M. Genghini). 19. How to Plant Vineyards in Slovenia (N. Zibrik). 20. A Study of Integration in the Hungarian Wine Sector's Model (E. Botos, Gy. Elek and E. Szegény). III. NEW MARKET STRATEGIES AND TENDENCIES. 21. Recent Developments in Wine Markets in the United States (G.B. White). 22. Partnership Agreements in the Wine Branch (D. Riviera). 23. The South Australian Wine Grape Exchange (A.J. Fischer and A.L. Spawton). 24. Behaviorial Modifications in Wine Consumption (D. Boulet and J.Y. Huguet). 25. Pricing in the Australian Wine Industry: A Marketing Perspective (F. Edwards and T. Spawton). 26. Opening the German Wall and its Impact on the Wine Market (H. Becker). 27. The United States. Marketing the Potential (M.F. O'Hara). 28. International Competitiveness of the Hungarian Viticulture and Enology (É. Borszéki). 29. Market Structure of Italian Sparkling Wine: The Case of "Franciacorta" Wine District (D. Gaeta). 30. Permanent Markets: A New Marketing Tool for the Wine Firms (F. Cicalese). 31. Marketing Italian Wine in the U.S. Market: A Case Study of Cantine Riunite (A. Segré and B. White). 32. Marketing Issues to Branding Policies in the Still Wine Markets in Europe (J.-F. Berger and F. D'Hauteville). 33. Development in the Global Alchoholic Drinks Industry and its Implications for the Future Marketing of Wine (A.L. Spawton). 34. The Viticultural Land Register as a Model of Market Trend Analysis (P. Villa and D. Gaeta). 35. Marketing Study on Wine Consumption in Hungary (A. Cseh and L. Kecskés). IV. ROUND TABLE: Research and Education in Wine Economy (M. Bourqui). V. CONCLUSIONS AND RESOLUTIONS (R. Tinlot). VI. LIST OF PARTICIPANTS. VII. SUBJECT INDEX

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