Value Creation from E-Business Models
- Wendy Currie, Professor of Information Systems, Warwick Business School, UK
Value Creation from E-Business Models provides a thorough analysis of what constitutes an e-business model. Unlike many e-business books available, this text draws together theoretical and empirical contributions from leading academic scholars in the field of management information systems. Divided into four parts, E-Business Models and Taxonomies; E-Business Markets; E-Business Customer Performance Measurement; and E-Business Vendor Applications and Services, this book is the critical dissection of E-Business that today's academic community needs.
Academics and researchers in departments of Computing, Information Systems, Management Information and all business schools.