The Essential Persona Lifecycle: Your Guide to Building and Using Personas book cover

The Essential Persona Lifecycle: Your Guide to Building and Using Personas

Personas play an essential role in the development of successful products. Without creating profiles of target customers and studying them throughout your product development lifecycle, it’s impossible to truly understand user need, context, and pain points. The Essential Persona Lifecycle is an easy-to-reference guide on persona creation, use, and evaluation. Whether you are a student or a UX practitioner, if you are developing products that people are intended to use, this book is for you.


Beginning interface designers and developers, software designers, web designers, web application designers, interaction designers, appliance designers and developers, information architects, usability engineers, usability evaluators and development managers, students in computer science, graphic design, HCI, and usability.

Paperback, 240 Pages

Published: May 2010

Imprint: Morgan Kaufmann

ISBN: 978-0-12-381418-0


  • "Many people think they know how to create personas-but they don’t. Hearsay knowledge gathered from surface browsing of a few websites and press releases is a scary and risky background for building a tool on which your user experience is supposed to rest. Better (and safer for your project) to learn from people like Adlin and Pruitt who actually know what they’re talking about. As this book shows, personas are not that hard, but there’s still more to them than what you can pick up from a blog posting. Read The Essential Persona Lifecycle or suffer." -- Jakob Nielsen, Principal, Nielsen Norman Group


  • Introduction: The Persona Lifecycle

      Phase 1: Planning a Persona Effort

        Phase 2: Creating Personas

          Phase 3: Launching and Communicating Personas

            Phase 4: Using Personas

              Phase 5: ROI and Reuse of Personas



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