The Essential Persona Lifecycle: Your Guide to Building and Using PersonasBy
- Tamara Adlin, Experience Strategist, adlin, inc.
- John Pruitt, Senior Program Manager, SharePoint, Microsoft
Personas play an essential role in the development of successful products. Without creating profiles of target customers and studying them throughout your product development lifecycle, its impossible to truly understand user need, context, and pain points. The Essential Persona Lifecycle is an easy-to-reference guide on persona creation, use, and evaluation. Whether you are a student or a UX practitioner, if you are developing products that people are intended to use, this book is for you.
Paperback, 240 Pages
Published: May 2010
Imprint: Morgan Kaufmann
Introduction: The Persona Lifecycle
Phase 1: Planning a Persona Effort
Phase 2: Creating Personas
Phase 3: Launching and Communicating Personas
Phase 4: Using Personas
Phase 5: ROI and Reuse of Personas