The Digital Crown
Why Your Online Content Matters
Paperback, 208 Pages
Published: October 2013
Imprint: Morgan Kaufmann
ISBN: 978-0-12-407674-7
Contents
- Introduction: This book is for you
- In the Beginning, There was Branding
- Branding/Messaging: Do you see what I see?
- Content Strategy: The worst name ever
- Content Marketing: I want to hold your hand
- Conclusion
