The Digital Crown
Winning at Content on the Web
executive and mid-level practitioners who are responsible for digital marketing, as well as UX professionals, practitioners, and designers.
Paperback, 350 Pages
Published: November 2013
Imprint: Morgan Kaufmann
- Introduction: This book is for you
- In the Beginning, There was Branding
- Branding/Messaging: Do you see what I see?
- Content Strategy: The worst name ever
- Content Marketing: I want to hold your hand