The Chinese Consumer Market book cover

The Chinese Consumer Market

Opportunities and Risks

The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese consumer market in the different sectors as well as the likely strategic implications for global consumer oriented companies.

Students and academics in Asian studies and international business managers

Hardbound, 250 Pages

Published: April 2009

Imprint: Chandos Publishing

ISBN: 978-1-84334-332-5


  • Chinese consumer trends; The Chinese automobile market; The cosmetic sector in China; Chinese Internet consumer behaviour; The Chinese mobile value-added services market; The Chinese media market; The Chinese 3G market; The Chinese wine market; The Chinese real estate market; The Chinese pharmaceutical products market; The Chinese tourism market.


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