The Chinese Consumer Market

Opportunities and Risks

Edited by

  • Lei Tang, ESC Rennes School of Business, France

The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese consumer market in the different sectors as well as the likely strategic implications for global consumer oriented companies.
View full description

Audience

Students and academics in Asian studies and international business managers

 

Book information

  • Published: April 2009
  • Imprint: Chandos Publishing
  • ISBN: 978-1-84334-332-5


Table of Contents

Chinese consumer trends; The Chinese automobile market; The cosmetic sector in China; Chinese Internet consumer behaviour; The Chinese mobile value-added services market; The Chinese media market; The Chinese 3G market; The Chinese wine market; The Chinese real estate market; The Chinese pharmaceutical products market; The Chinese tourism market.