The benefits of e-business performance measurement systemsBy
- Matthew Hinton, Senior Lecturer in Information and Knowledge Management, Open University Business School
- David Barnes
To participate fully in the new world of e-business, organisations have to make significant financial investments. How then, should they evaluate e-business investment proposals and monitor the resulting performance of their on-line business operations? To what extent are traditional performance measurement systems fit for a world where clicks not bricks determine business success? This CIMA report describes research investigating how organisations have been adapting their performance measurement systems for e-business. The research aimed to identify the features and benefits of an effective e-business performance measurement system by studying twelve organisations that have had some success in developing performance measurement systems suitable for the on-line environment.
* Managers interested in performance measurement systems.
* Managers in companies having difficulties in measuring their e-business performance.
* Managers interested in case studies.
Published: July 2008
Imprint: Cima Publishing
- Executive Summary - A brief summary of the findings of the research.Introduction- Background to e-business- Research objectives- Structure of the reportLiterature Review- review of previous research and writings on the subject of e-business performance measurement.Research Methodology- outline of the methods used to research the topic – namely a case study method, based on qualitative data obtained from key informants within the organisation. Additional data came from company documents.- Twelve managers participated in the study.- - the data was collected either by taped interview or by email questionnaire.Individual Case Study Summaries - Each case is briefly describedCross Case Analysis- the case studies are grouped into sectors and their responses analysed. Several diagrams used.- Summary of findings from cross case analysisDiscussion- examines and discusses the main case study findings in the light of current literature and with regard to the research methodology.Conclusions and Recommendations- the research showed that companies have not invested as much as expected into the area of e-business performance measurement system. What has been developed appears to be on an ad hoc basis resulting in the conclusions that:- organisations do not currently feel the need to make major changes to their performance measurement system for e-business; and- best practice advice in performance measurement may be less influential than that reported as typical.- Five recommendations are made.ReferencesLiterature generated from this project- conference papers produced.