Raising Entrepreneurial Capital


  • John Vinturella, Business Consultant, Cincinnati, OH, USA
  • Suzanne Erickson, Brenau University, Gainesville, GA, USA

Raising Entrepreneurial Capital guides the reader through the stages of successfully financing a business. The book proceeds from a basic level of business knowledge, assuming that the reader understands simple financial statements, has selected a specific business, and knows how to write a business plan. It provides a broad summary of the subjects that people typically research, such as "How should your company position itself to attract private equity investment?" and "What steps can you take to improve your company's marketability?"

Much has changed since the book was first published, and this second edition places effects of the global recession in the context of entrepreneurship, including the debt vs. equity decision, the options available to smaller businesses, and the considerations that lead to rapid growth, including venture capital, IPOs, angels, and incubators. Unlike other books of the genre, Raising Entrepreneurial Capital includes several chapters on worldwide variations in forms and availability of pre-seed capital, incubators, and the business plans they create, with case studies from Europe, Latin America, and the Pacific Rim.

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Students in entrepreneurship programs, particularly entrepreneurial finance courses, entrepreneur firms, and independent entrepreneurs


Book information

  • Published: January 2013
  • Imprint: ELSEVIER
  • ISBN: 978-0-12-401666-8


R"Offering ideas based on standard financial theory, this practical guide for entrepreneurs describes alternatives for financing at all stages of the venture's life cycle. After a review of types of ventures and organizations, chapters deal with debt financing, sources of equity, preparing a business plan, valuation, and venture capital, as well as exit strategies, franchising, internal financial management, and the global equity market."--eference & Research Book News, December 2013
"Experiential in its approach, this book will be a great resource as a guide to the potential entrepreneur while also serving as an excellent text in Entrepreneurial Studies programs and other courses. Covering topics of crucial importance and providing a wealth of details, it also includes a variety of material not commonly found in finance texts."--Alva Butcher, Acting Director, School of Business and Leadership, University of Puget Sound
"Need money to launch your venture? You need this book. Raising Entrepreneurial Capital will guide you through the intracacies and alternatives for raising money, growing, and harvesting your business venture. It offers practical guidelines and insightful cases that enhance your probability of success."--John B. Elstrott Jr., Clinical Professor of Entrepreneurship, Freeman School of Business, Tulane University
"John Vinturella takes a "fundamentals of finance" type primer to a whole new level. Filled with stats, tables, case studies, models and pros and cons of various financing options, this comprehensive and practical text is both a refreshing guide and a resource for small business entrepreneurs, students, lenders and investors alike!"--Paul I. Karofsky, Executive Director, Northeastern University Center for Family Business

Table of Contents

Chapter 1 Introduction 
Chapter 2 Alternatives in Venture Financing-Debt Capital 
Chapter 3 Alternatives in Venture Financing-Early Stage Equity Capital 
Chapter 4 Determining the Amount Needed-The Business Plan
Chapter 5 Valuation-Survey of Methods 
Chapter 6 Venture Capital
Chapter 7 Exit Strategies
Chapter 8 Anatomy of a Venture Funding 
Chapter 9 Franchising 
Chapter 10 Internal Financial Management 
Chapter 11 Essentials of Risk Management 
Chapter 12 Opportunities to Do Business and Raise Capital Globally