Practical Web Analytics for User Experience
How Analytics Can Help You Understand Your UsersBy
- Michael Beasley, is the user experience team lead at Pure Visibility, an Internet marketing firm in Ann Arbor, Michigan, USA.
Practical Web Analytics for User Experience teaches readers how to use web analytics to answer the complicated questions UX professionals are faced with. It describes a quantitative approach to measuring a websites effectiveness and the methods for posing and answering specific questions about how users use a website. The book is organized according to the activities or practices that UX practitioners are familiar with: analyzing how users move from page to page, gathering information for personas, verifying usability testings, and so on.
With this book, the UX community will be able to capitalize on web analytics and analyze their web sites effectively.
Paperback, 256 Pages
Published: October 2013
Imprint: Morgan Kaufmann
- Ch 1: Introduction to analytics for UX
Ch 2: How web analytics works
Ch 3: Context Counts
Ch 4: Metrics and Dimensions
Ch 5: Goals
Ch 6: Analyzing how people use your content
Ch 7: Analyzing how people got to your website
Ch 8: How to do segmentation
Ch 9: Tying it Together: Pairing These Data with UX Methods
Ch 10: Measuring the effects of changes
Ch 11: A/B Testing
Ch 12: Measuring user behavior on complex websites
Ch 13: Tools for measuring behavior within pages
Ch 14: Filtering data and setting up profiles
Ch 15: A culture of reporting
Ch 16: Conclusion