- Tom Walley
- Alan Haycox
- Angela Boland
This introductory textbook of pharmacoeconomics is ideal for all those working in, aspiring to work in or interested in the pharmaceutical industry. It assumes no prior knowledge of this subject but is written at a level appropriate, for example, for those studying for a postgraduate degree or diploma in pharmaceutical medicine and who already have a first degree in science or medicine.
Those starting to work in or aspiring to work in the pharmaceutical industry, typically taking an MSc or similar degree in pharmaceutical medicine or related subject. Sales will be to individuals, as recommended textbooks on courses and to training departments of pharmaceutical companies.