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Marketing Due Diligence

Reconnecting Strategy to Share Price

• Malcolm McDonald, Until recently, Professor of Marketing and Deputy Director of Cranfield School of Management and formerly Marketing Director of Canada Dry, UK
• Keith Ward, Visiting Professor of Financial Strategy, Cranfield School of Management, UK
• Brian Smith, Managing Consultant, PragMedic and Doctoral Researcher at Cranfield University, UK.

Audience
Marketing Directors and Snr Marketing Executives
Finance Directors and Snr Finance Executives
MBA Marketing and Financial Strategy courses
Members of CIM SIGS in finance /CIM members