Eyecare Business

Marketing and Strategy


  • Gary Moss, OD, MBA, FAAO, Associate Professor of Community Care and Public Health, New England College of Optometry, Boston; Adjunct Instructor, Emmanuel College, Boston, MA
  • Peter Shaw-McMinn, OD, Assistant Professor of Clinical Science, Southern California College of Optometry, Fullerton, CA

Eyecare Business: Marketing and Strategy will help you gain a competitive edge in the changing world of eyecare.
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Book information

  • Published: January 2001
  • ISBN: 978-0-7506-7238-2

Table of Contents

Creating Your Practice Identity; Developing Your Marketing Goals; Assessing Your Market Opportunities; Identifying and Targeting Patients; Building Long-Term Patient Relationships; Managing the Marketing Mix; Understanding Patient Satisfaction; Formulating Your Marketing and Business Strategy; Implementing and Controlling Your Plan; New Marketing Technologies; Marketing Your Practice for Sale; Concluding Remarks