Eyecare Business book cover

Eyecare Business

Marketing and Strategy

Eyecare Business: Marketing and Strategy will help you gain a competitive edge in the changing world of eyecare.

Paperback, 340 Pages

Published: January 2001

Imprint: Butterworth Heinemann

ISBN: 978-0-7506-7238-2

Contents

  • Creating Your Practice Identity; Developing Your Marketing Goals; Assessing Your Market Opportunities; Identifying and Targeting Patients; Building Long-Term Patient Relationships; Managing the Marketing Mix; Understanding Patient Satisfaction; Formulating Your Marketing and Business Strategy; Implementing and Controlling Your Plan; New Marketing Technologies; Marketing Your Practice for Sale; Concluding Remarks

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