Eye Tracking in User Experience Design book cover

Eye Tracking in User Experience Design

Eye Tracking for User Experience Design explores the many applications of eye tracking to better understand how users view and interact with technology. Ten leading experts in eye tracking discuss how they have taken advantage of this new technology to understand, design, and evaluate user experience. Real-world stories are included from these experts who have used eye tracking during the design and development of products ranging from information websites to immersive games. They also explore recent advances in the technology which tracks how users interact with mobile devices, large-screen displays and video game consoles. Methods for combining eye tracking with other research techniques for a more holistic understanding of the user experience are discussed. This is an invaluable resource to those who want to learn how eye tracking can be used to better understand and design for their users.


UX Professionals, Interaction & User Interface professionals, Digital Product Managers, Web Content Strategists, Market Research Professionals.

Paperback, 400 Pages

Published: April 2014

Imprint: Morgan Kaufmann

ISBN: 978-0-12-408138-3


  • Chapter 1: Introduction to Eye Tracking, by Andrew Schall and Jennifer Romano Bergstrom

    Chapter 2: Visual Search, by Soussan Djamasbi and Adrienne Hall-Phillips

    Chapter 3: Usability Testing, by Erica Olmsted-Hawala, Temika Holland, and Victor Quach

    Chapter 4: Physiological Response Measurements, by Jennifer Romano Bergstrom, Sabrina Duda, David Hawkins, and Mike McGill

    Chapter 5: Forms and Surveys, by Caroline Jarrett and Jennifer Romano Bergstrom

    Chapter 6: Information Architecture and Web Navigation, by Andrew Schall

    Chapter 7: Web Content, by Ian Everdell

    Chapter 8: Commerce Websites, by Wilkey Wong, Mike Bartels, and Nina Chrobot

    Chapter 9: Social Media, by Lorenzo Burridge

    Chapter 10: Mobile, by Jibo He, Christina Siu, Barbara Chaparro, and Jonathan Strohl

    Chapter 11: Gaming, by Veronica Zammitto and Karl Steiner

    Chapter 12: Older Adults, by Eugene Loos and Jennifer Romano Bergstrom

    Chapter 13: Low Literacy Users, by Angela Colter and Kathryn Summers

    Chapter 14: The Future of Eye Tracking and User Experience, by Andrew Schall and Jennifer Romano Bergstrom


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