Eye Tracking in User Experience Design

Edited by

  • Jennifer Romano Bergstrom, User Experience Research Leader at Fors Marsh Group
  • Andrew Schall, Director of User Experience at SPARK Experience Design

Eye Tracking for User Experience Design explores the many applications of eye tracking to better understand how users view and interact with technology. Ten leading experts in eye tracking discuss how they have taken advantage of this new technology to understand, design, and evaluate user experience. Real-world stories are included from these experts who have used eye tracking during the design and development of products ranging from information websites to immersive games. They also explore recent advances in the technology which tracks how users interact with mobile devices, large-screen displays and video game consoles. Methods for combining eye tracking with other research techniques for a more holistic understanding of the user experience are discussed. This is an invaluable resource to those who want to learn how eye tracking can be used to better understand and design for their users.
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UX Professionals, Interaction & User Interface professionals, Digital Product Managers, Web Content Strategists, Market Research Professionals.


Book information

  • Published: April 2014
  • ISBN: 978-0-12-408138-3

Table of Contents

Chapter 1: Introduction to Eye Tracking, by Andrew Schall and Jennifer Romano Bergstrom

Chapter 2: Visual Search, by Soussan Djamasbi and Adrienne Hall-Phillips

Chapter 3: Usability Testing, by Erica Olmsted-Hawala, Temika Holland, and Victor Quach

Chapter 4: Physiological Response Measurements, by Jennifer Romano Bergstrom, Sabrina Duda, David Hawkins, and Mike McGill

Chapter 5: Forms and Surveys, by Caroline Jarrett and Jennifer Romano Bergstrom

Chapter 6: Information Architecture and Web Navigation, by Andrew Schall

Chapter 7: Web Content, by Ian Everdell

Chapter 8: Commerce Websites, by Wilkey Wong, Mike Bartels, and Nina Chrobot

Chapter 9: Social Media, by Lorenzo Burridge

Chapter 10: Mobile, by Jibo He, Christina Siu, Barbara Chaparro, and Jonathan Strohl

Chapter 11: Gaming, by Veronica Zammitto and Karl Steiner

Chapter 12: Older Adults, by Eugene Loos and Jennifer Romano Bergstrom

Chapter 13: Low Literacy Users, by Angela Colter and Kathryn Summers

Chapter 14: The Future of Eye Tracking and User Experience, by Andrew Schall and Jennifer Romano Bergstrom