Principles and PracticeBy
- Hossein Bidgoli
Professionals interested in learning the fundamentals of the Internet and e-commerce; students in upper-division undergraduate and graduate (MBA)-level internet business, information systems, and business management development classes.
Hardbound, 487 Pages
Published: August 2001
Imprint: Academic Press
"This textbook for business students overviews the business strategies and digital technologies used by companies engaged in buying and selling on the Internet. Bidgoli (California State University) describes e-commerce business models, on-line auctions as a successful application, the types of computer networks available, electronic data interchange, and security measures for protecting data resources." Book News, Inc.Â®, Portland, Oregon
- Getting Started with Electronic CommerceElectronic Commerce FundamentalsElectronic Commerce In ActionIntranets and ExtranetsElectronic Data InterchangeElectronic Payment SystemsMarketing and Advertising on the WebTechnologies and Applications to Support Electronic CommerceInfrastructure for Electronic CommercePersonal, Social, Organizational, Legal, Tax, and International IssuesSecurity Issues and Measures: Protecting Electronic Commerce ResourcesBuilding a Successful Electronic Commerce Site: A Life Cycle ApproachAppendix A: Basic Web Literacy and Instructions for Creating Web PagesGlossary