Electronic Commerce book cover

Electronic Commerce

Principles and Practice

This four-part overview of electronic commerce offers a more thorough and technical view of the subject than many recent books on the subject. The book provides a balance of theories, applications, and hands-on material. It is divided into four parts: Electronic Commerce Basics, Electronic Commerce Supporting Activities, Implementation and Management Issues in Electronic Commerce, and Appendix and Glossary.The book's chapters begin with introductions of leading companies with significant e-commerce expertise and at least two small case studies. They include 10 or more hands-on exercises, encouraging readers to explore and analyze sites, and a list of key terms and bibliographic citations. They conclude with 25-30 review questions and 6-10 projects for further investigation.

Audience
Professionals interested in learning the fundamentals of the Internet and e-commerce; students in upper-division undergraduate and graduate (MBA)-level internet business, information systems, and business management development classes.

Hardbound, 487 Pages

Published: August 2001

Imprint: Academic Press

ISBN: 978-0-12-095977-8

Reviews

  • "This textbook for business students overviews the business strategies and digital technologies used by companies engaged in buying and selling on the Internet. Bidgoli (California State University) describes e-commerce business models, on-line auctions as a successful application, the types of computer networks available, electronic data interchange, and security measures for protecting data resources." —Book News, Inc.®, Portland, Oregon

Contents

  • Getting Started with Electronic CommerceElectronic Commerce FundamentalsElectronic Commerce In ActionIntranets and ExtranetsElectronic Data InterchangeElectronic Payment SystemsMarketing and Advertising on the WebTechnologies and Applications to Support Electronic CommerceInfrastructure for Electronic CommercePersonal, Social, Organizational, Legal, Tax, and International IssuesSecurity Issues and Measures: Protecting Electronic Commerce ResourcesBuilding a Successful Electronic Commerce Site: A Life Cycle ApproachAppendix A: Basic Web Literacy and Instructions for Creating Web PagesGlossary

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