Business Intelligence book cover

Business Intelligence

The Savvy Manager's Guide

Following the footsteps of the first edition, the second edition of Business Intelligence is a full overview of what comprises business intelligence. It is intended to provide an introduction to the concepts to uncomplicate the learning process when implementing a business intelligence program.

Over a relatively long lifetime (7 years), the current edition of book has received numerous accolades from across the industry for its straightforward introduction to both business and technical aspects of business intelligence.

As an author, David Loshin has a distinct ability to translate challenging topics into a framework that is easily digestible by managers, business analysts, and technologists alike. In addition, his material has developed a following (such as the recent Master Data Management book) among practitioners and key figures in the industry (both analysts and vendors) and that magnifies our ability to convey the value of this book.

IT managers, analysts, consultants, MIS students, data managers

Paperback, 400 Pages

Published: October 2012

Imprint: Morgan Kaufmann

ISBN: 978-0-12-385889-4


  • 1. Business Intelligence - An Introduction

    2. Value Drivers

    3. Planning for Success

    4. Developing a Business Intelligence Roadmap

    5. The Business Intelligence Environment

    6. Business Models and Information Flow

    7. Data Requirements Analysis

    8. Data Warehouses and the Technical BI Architecture

    9. Business Metadata

    10. Data Profiling

    11. Business Rules

    12. Data Quality

    13. Data Integration

    14. High Performance BI

    15. Alternate Information Contexts

    16. Location Intelligence and Spatial analysis?

    17. Knowledge Discovery, Data Mining, and Analytics

    18. Using Publicly Available Data

    19. Knowledge Delivery

    20. New and Emerging Techniques

    21. Quick Reference


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