Business Aspects of Optometry
By- . Association of Practice Management Educa
Count on this complete guide to setting up and managing an optometric practice! Business Aspects of Optometry covers everything related to the business side of a practice such as selecting a location and staff, equipping the office, office administration and personnel management, marketing, options for a specialty practice, controlling costs, billing and reimbursement, risk management, and financial planning. To succeed in practice, this is the one resource you need!
Hardbound, 544 Pages
Published: December 2009
Imprint: Butterworth Heinemann
ISBN: 978-1-4377-1586-6
Contents
Section 1: Preparing for your Professional Career
- State of the Profession
- Personal and Professional Goal Setting
- Ownership (Self-Employment)
- Employment
- Resumes and Interviews
- Debt Management
- Principles of Negotiation Section 2: Purchasing a Practice
- Valuation and Purchase of an Eyecare Practice
- Principles of Practice Transfer
- Deciding Where to Practice
- Elements of an Office Business Plan, Practice Financing and Obtaining a Business Loan
- Understanding Premises Leases
- Office Design
- Instrumentation and Equipment
- Controlling Cost of Goods Section 4: Office Administration and Human Resource Issues
- Office Organization, Structure and Systems
- Human Resources: Hiring and Training Office Staff
- Human Resources: Managing and Motivating Office Staff
- Human Resources: Evaluating, Managing and Dismissing Office Staff
- Computer Business Systems and Internet Resources
- Recall Systems
- Ethics in Optometric Practice
- Professional Liability Insurance and Risk Management
- Quality Assurance
- Insurance
- Patient Communication
- Marketing: External and Internal Section 6: Evaluation and Management of Specialty Services
- Ophthalmic Dispensing
- Specialty Practice
- Contact Lens Specialty Practice
- Binocular Vision and Vision Therapy Specialty Practice
- Interprofessional Relations
- Fees, Credit and Collections
- Managed Care, Audits and Third Party Reimbursement
- Coding and Billing
- Analysis of Practice Economics and Growth
- Financial and Estate Planning
- Financial Decision Making
- Taxes
- Exit Strategies
Section 3: Developing a Business Plan: New Practice, Expansion and Acquisition
Section 5: Practice Administration
Section 7: Financial Aspects

