Breakthrough Food Product Innovation Through Emotions Research
- David Lundahl, InsightsNow, Inc., Corvallis, OR, USA
This book has implications for the whole innovation team - innovators such as product developers, designers, creative chiefs, and marketers; strategists such as line managers; and researchers such as sensory and marketing researchers.
AudienceFood scientists interested in successfully creating and launching new products. This includes product development specialists, innovation or product development process or program managers and academicians consumer product researchers and sensory professionals. A secondary audience would be the brand and product managers, marketers, marketing researchers specifically related to food products and sensory evaluation.
- Published: November 2011
- Imprint: ACADEMIC PRESS
- ISBN: 978-0-12-387712-3
Table of Contents
Introduction - Current Problems in the Consumer Packaged Goods industry
1 - Innovation
2 - Introduction to Behavior in Innovation
3 - Behavioral Frameworks
4 - Developing Your Innovation Strategy
5 - Behavioral-Driven Discovery
6 - Conceptual Design for Scoping
7 - Product Design
8 - Rapid Iterative Building
9 - The Future is Now!