Attitudes toward AI: Through the industry lens

In this segment we focus on corporate researchers' attitudes toward AI, including generative AI (GenAI), we cover its attractiveness, perceived impact, the benefits to them and wider society, the degree of transparency necessary to be comfortable using tools that capitalize on the technology, and the challenges they see with AI.

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About the Attitudes toward AI report

Corporate Researcher AI report - Female researcher enlarging cell photo on tablet

Between December 2023 and February 2024, independent market research firm Ipsos conducted interviews with more than 3,000 people globally working in academia and healthcare. The findings for corporate researchers begin here:

38% of respondents have already used AI for work purposes
76% expect to use AI within the next 2-5 years
96% think AI will accelerate knowledge discovery

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Corporate researchers are optimistic about AI’s potential

A graph showing the potential uses of AI in corporate research

Almost all respondents think AI will drive knowledge discovery in their field, and 71% say the impact will be transformative or significant. Most respondents also believe AI will realize cost savings for businesses (93%) and free up their time to focus on higher value projects (85%). For researchers who believe AI can benefit their areas of work, 98% say they are likely to use it to generate syntheses of research articles and 93% are likely to use it to identify gaps in knowledge and generate new research hypotheses.

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