Pure gives every researcher a rich, automatically maintained public profile — aggregating publications, funding, projects, teaching and awards into a single, up-to-date showcase without requiring manual input. Integrated with ORCID, researchers can connect their ORCID iD and push and pull data between Pure and their ORCID record, ensuring their identifier travels consistently with their work across the global research ecosystem. For institutions, this means researcher profiles on the Pure Portal are always current and discoverable — improving visibility, supporting collaboration, and giving researchers accurate credit without the administrative overhead.