Give your nurses support to build confidence and professional skills at every stage in their career journeys

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29 juillet 2025
Par Tammy Purcell
With over 30 years of nursing experience—ranging from bedside care in labor and delivery to nursing leadership and healthcare IT—I’ve witnessed how crucial strong nursing teams are to delivering excellent patient care.
Today’s nursing workforce challenges are complex. To build resilient teams that deliver exceptional care, nursing leaders must take a holistic approach that addresses recruitment, retention, and leadership culture. Let’s review key strategies in each of these areas that can help your nursing administrators create workplaces where nurses thrive.
Recruiting skilled nurses is the foundation of workforce stability. However, effective recruitment goes beyond filling vacancies—it’s about attracting the right people who align with your organization’s values and vision.
Craft a strong employer brand.
Nurses want to join organizations where they feel valued and supported. Building a compelling employer brand that highlights your culture, mission, and commitment to nurses’ well-being helps attract candidates who are a good fit.
Offer a supportive nurse residency program.
Today’s new graduate nurses often have little hands-on clinical experience and high anxieties around working with patients. Incorporating a nurse residency program into hiring and orientation efforts can provide vital confidence-building opportunities for clinical exposure.
Connect new nurses with strong preceptors.
Experienced preceptors provide much needed guidance – both professionally and personally – throughout onboarding and orientation. This critical relationship gives preceptees the chance to work with seasoned andempathetic colleagues, receive feedback, and have their questions answered.
Invest in transition-to-practice programs.
Supporting new nurses through structured orientation and mentorship is critical. These programs build confidence and competence, helping new hires integrate successfully and reducing early turnover.
Highlight career ladder and growth opportunities.
As part of recruitment efforts, show how your programs provide opportunities for nurses at every level and map to a fulfilling career path. Let them know that whatever their specific interests in nursing are – whether that be exploring specialties or leadership roles – your organization will provide resources and tools to support their growth and professional fulfillment.
Retention is vital to maintaining continuity of care and reducing costs associated with turnover. Creating an environment where nurses want to stay requires intentional efforts.
Foster a positive work environment.
A culture that promotes respect, collaboration, and psychological safety encourages nurses to remain engaged. Prioritize well-being initiatives and support programs that address workplace stressors.
Provide professional growth opportunities.
Nurses value opportunities for learning and advancement. Offering ongoing education, certifications, and leadership development paths supports career growth and job satisfaction.
Recognize and reward contributions.
Acknowledging nurses’ efforts and achievements builds morale and loyalty. Recognition programs that are timely and meaningful reinforce a culture of appreciation.
Support nurse autonomy and voice.
Empowering nurses to participate in decision-making and practice innovation fosters ownership and commitment. Leaders should actively seek and incorporate nurse feedback.
Leadership culture shapes the entire nursing environment. Authentic, supportive leadership drives engagement, retention, and high-quality care.
Develop leaders who model core values.
Leaders must embody your organization’s values and demonstrate integrity, transparency, and empathy. This modeling sets the tone for the entire team.
Invest in leadership development.
Providing structured programs that build skills such as communication, emotional intelligence, and critical thinking prepares nurses for leadership roles and enhances current leaders’ effectiveness.
Promote mentorship and coaching.
Encouraging mentorship relationships helps emerging leaders grow and fosters a culture of continuous learning and support.
Embed leadership accountability and support.
Leaders should be held accountable for fostering positive work environments and supported through resources and peer networks to sustain their effectiveness.
At Elsevier, we recognize the complex challenges nursing leaders face in recruitment, retention, and leadership development. Our evidence-based resources and integrated solutions are designed to support your efforts in building resilient nursing teams capable of meeting today’s demands and preparing for the future.
Together, we can build nursing workforces that thrive—delivering exceptional care, fostering authentic leadership, and shaping the future of healthcare.
TP
MSN, RNC-OB, Clinical Nurse Executive, Elsevier