Jochen Wirtz

Jochen Wirtz is Vice Dean MBA Programs and Professor of Marketing at the National University of Singapore. He has published over 200 academic articles and books, including Agentic Artificial Intelligence: Harnessing AI Agents to Reinvent Business, Work and Life (2025), Intelligent Automation: Learn How to Harness Artificial Intelligence to Boost Business & Make Our World More Human (2021), Services Marketing: People, Technology, Strategy (2022, 9th edition), and Essentials of Services Marketing (2023, 4th edition). He is the winner of over 60 awards including the Christopher Lovelock Career Contributions to the Services Discipline Award, the Christian Grönroos Service Research Award and the Clarivate Highly Cited Research 2025 Award which was given to 51 highly cited researchers globally in Economics and Business. These place him among the world’s most prominent researchers.

For more information, visit https://www.linkedin.com/in/jochenwirtz.