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| CIM REVISION CARDS STRATEGIC MARKETING DECISIONS
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 To order this title, and for more information, click here
Second Edition
By
Karen Beamish, Marketing/Management Education Consultant
Audience
Students studying for the CIM Professional Post Graduate Diploma in Marketing module entitled Strategic Marketing Decsions .
Contents
Challenging traditional strategic thinking; Competitive strategy as a learning process; Developing corporate wide marketing innovation;
Decisions for a new strategic marketing direction; Developing innovative strategies to achieve global fast growth;
Bibliographic & ordering Information
Spiral Bound,
ISBN-13: 978-0-7506-8655-6, 100 pages, publication date: FEB-2008
Imprint: BUTTERWORTH HEINEMANN
Price: Order form
USD 14.95
GBP 7.99
EUR 11.95
Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
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076/736
Last update: 4 Aug 2008
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