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 Broadcast, Satellite & Internet
To order this title, and for more information, click here
Seventh Edition
By
MICHAEL C KEITH, Boston College
Ranks among the most prolific authors on the subject of broadcast media, and is author of over a dozen books including
Voices in the Purple Haze, Sounds in the Dark, Signals in the Air, Talking Radio and several fictional works as well.
Description
The bible for beginning radio professionals. A complete guide to the internal workings of radio stations and the radio industry.
Readers
new to radio understand how each job is best performed, and they will know how it meshes with those of the rest of the radio station
staff. For readers uncertain of career goals, this book provides a solid foundation in who does what, when, and why. The Radio Station
details all departments within a radio station.
Topics explained include satellite radio, Web radio, AM stereo, cable and podcasting.
Also, mergers and consolidation, future prospects, new digital technologies. This edition is loaded with new illustrations, feature boxes
and quotes from industry pros.
Going strong after 20 years, The Radio Station is now in its seventh edition and long considered
the standard work on this audio medium. It remains a concise and candid guide to the internal workings of radio stations and the radio
industry, explaining the functions performed successfully within every well-run station.
Audience
Students enrolled in broadcast communications programs taking classes in radio operations, radio production, and radio broadcasting. College
radio station managers, amateur radio operators, and beginning radio professionals in the States, Europe, Middle East and Asia.
Contents
Table of Contents:
Preface
1 STATE OF THE FIFTH ESTATE
In the Air?Everywhere
A Household Utility
A Toll on Radio
Birth of the Networks
Conflict in the Air
Radio Prospers during the Depression
Radio during World War II
Television Appears
A New Direction
Radio Rocks and
Roars
FM?s Ascent
AM Stereo
Noncommercial Radio
Proliferation and Frag-Out
Profits in the Air
Economics and Survival
Consolidations,
Downsizings, and Clusters
Buying and Selling
DAB Revolution
Satellite and Cable Radio
Internet Radio
LPFM (Low Power FM)
PODCASTING *new
Radio and Government
Regulations
Jobs and Equality in Radio
Chapter Highlights
Suggested Further Reading
2 STATION MANAGEMENT
Nature
of the Business
The Manager as Chief Collaborator
What Makes a Manager
The Manager?s Duties and Responsibilities
Organizational Structure
MANAGING THE CLUSTER *new
Human Resources
Whom Managers Hire
The Manager and the Profit Motive
The Manager and the Community
The Manager
and the Government
The Public File
The Manager and Unions
The Manager and Industry
Associations
Buying or Building a Radio Station
Chapter
Highlights
Appendix: Code of Federal Regulations Index
Suggested Further Reading 73
3 PROGRAMMING
Program Formats
The Programmer
The Program Director?s Duties and Responsibilities
PROGRAMMING SATELLITE, WEB, AND POD *new
Elements of Programming
The Program Director
and the Audience
The Program Director and the Music
The Program Director and the FCC
The Program Director and Upper Management
Chapter
Highlights
Appendix: A Station Owner Airchecks His Programming
Suggested Further Reading
4 SALES
Commercialization: A Retrospective
Selling Airtime
SELLING IN SATELLITE AND WEB RADIO *new
Becoming an Account Executive
The Sales Manager
Radio Sales Tools
Points
of the Pitch
Levels of Sales
Spec Spots
Objectives of the Buy
Prospecting and List Building
Planning the Sales Day
Selling with
and without Numbers
Advertising Agencies
Rep Companies
Co-Op Sales
Trade-Outs
Chapter Highlights
Appendix: A Station Owner Conveys
His Sales Philosophy to His Manager
Suggested Further Reading
5 NEWS
News from the Start
News and Today?s Radio
NEWS IN SATELLITE
AND WEB OPERATIONS *new
The Newsroom
The All-News Station
The Electronic Newsroom
The News Director
What Makes a Newsperson
Preparing
the News Story
Organizing the Newscast
The Wire Services
Radio Network News
Radio Sportscasts
Radio News and the FCC
News Ethics
Traffic
Reports
News in Music Radio
Chapter Highlights
Suggested Further Reading
6 RESEARCH
Who Is Listening
The Ratings and Survey Services
Qualitative and Quantitative Data
In-House Research Techniques
Research Deficits
How Agencies Buy Radio
SATELLITE AND WEB RADIO AUDIENCE
RESEARCH *new
Careers In Research
The Future of Research in Radio
Chapter Highlights
Suggested Further Reading
Appendix A: RAB?s
Radio Research Glossary
Appendix B: Arbitron?s
Glossary of Terms
7 PROMOTION
Past and Purpose
PROMOTING SATELLITE AND WEB RADIO *new
Promotions Practical and Bizarre
The Promotion Director?s/Manager?s Job
Whom Promotion Directors Hire
Types of Promotion
Sales Promotion
Research and Planning
Budgeting Promotions
Promotions and the FCC
Broadcast Promotion and Marketing Executives
Chapter Highlights
Suggested Further Reading
8 TRAFFIC AND BILLING
The Air Supply
COMMERCIAL INVENTORY IN SATELLITE AND WEB RADIO *new
The Traffic Manager
The Traffic Manager?s Credentials
Directing Traffic
Billing
The FCC and Traffic
Chapter Highlights
Suggested Further Reading
9
PRODUCTION
A Spot Retrospective
Formatted Spots
The Production Room
The Studios
MIXING IN SATELLITE AND WEB RADIO *new
Editing
Copywriting
Announcing Tips
Voice-Tracking
The Sound Library
Chapter Highlights
Suggested Further Reading
10 ENGINEERING
Pioneer Engineers
Radio Technology
AM/FM
SATELLITE AND WEB RADIO *new
Digital Audio Broadcasting (DAB)
Smart Receivers
Becoming an Engineer
The Engineer?s
Duties
Station Log
The Emergency Alert System (Formerly the Emergency Broadcast System)
Automation
Posting Licenses and Permits
Chapter Highlights
Appendix 10A: Federal Communications Commission Fact Sheet
Appendix 10B: SBE Application
Appendix 10C: NARTE
Application
Suggested Further Reading
11 CONSULTANTS AND SYNDICATORS
TO BE REASSESSED IN LIGHT OF CONSOLIDATION AND NEW TECHNOLOGIES
Radio Aid
Consultant Services
Consultant Qualifications
Consultants: Pros and Cons
Program Suppliers
Syndicator Services
Hardware
Requirements
Syndicator Fidelity
Chapter Highlights
Appendix: Station Critique
Suggested Further Reading
Glossary
Index
Bibliographic & ordering Information
Paperback, 400 pages, publication date: DEC-2006
ISBN-13: 978-0-240-80850-5
ISBN-10: 0-240-80850-9
Imprint: FOCAL PRESS
Price: Order form
EUR 41.95
USD 51.95
GBP 29.99
Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
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Last update: 26 Aug 2008
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