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CIM COURSEBOOK 06/07 STRATEGIC MARKETING DECISIONS
CIM Coursebook 06/07 Strategic Marketing DecisionsTo order this title, and for more information, click here

By
Isobel Doole, CIM Senior Examiner for the Strategic Marketing Decisions module, and Principal Lecturer in International Marketing, School of Business and Finance, Sheffield Hallam University.
Robin Lowe, Robin Lowe, Principle Lecturer in Marketing, faculty of Organization and Management, Sheffield Hallam University

Description
Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course

Audience
CIM Lecturers and CIM students taking the Strategic Marketing Decisions module

Bibliographic details
Paperback, 320 pages, publication date: JUN-2006
ISBN-13: 978-0-7506-8013-4
ISBN-10: 0-7506-8013-X
Imprint: BUTTERWORTH HEINEMANN

Price and Ordering
Price:
EUR 33.95
GBP 22.99
USD 36.95
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Last update: 27 Sep 2008
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