 |
|
| BRANDING BUNDLE
| |
| | |
|
|
 To order this title, and for more information, click here
By
Leslie de Chernatony, Professor of Brand Marketing, Birmingham University Business School, UK.
Malcolm McDonald, Until recently, Professor of Marketing and Deputy Director of Cranfield School of Management and formerly Marketing Director of Canada Dry, UK
Description
In one single pack you can find a wealth of resources on branding in the Branding Bundle. The books included are From Brand Vision to
Brand Evaluation by De Chernatony and Creating Powerful Brands by De Chernatony and Malcolm McDonald, best-selling texts from leading
authors.
| Bibliographic details |
Paperback, publication date: JUL-2006
ISBN-13: 978-0-7506-8316-6
ISBN-10: 0-7506-8316-3
Imprint: BUTTERWORTH HEINEMANN
|
| Price and Ordering |
Price:
USD 69.95
GBP 39.99
EUR 58.95
|  |
Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
|
See also information about conditions of sale & ordering procedures, and links to our regional sales offices.
|
076/734
Last update: 27 Sep 2008
|
|
| |
| | |
|
|
| |
