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By Frank Withey, Senior Lecturer in Marketing, University of Huddersfield, and previously a CIM Examiner. Geoff Lancaster, Chairman of Durham Associates Group, Castle Eden and Management Development Centre
Description Elsevier/Butterworth-Heinemann?s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising
fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free
online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification.
Carefully
structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied
by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where
you can:
*Annotate, customise and create personally tailored notes using the electronic version of the Coursebook
*Search the Coursebook
online for easy access to definitions and key concepts
*Access the glossary for a comprehensive list of marketing terms and their meanings
Audience
CIM Lecturers and CIM students taking the Marketing Fundamentals module
Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
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