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	HANDS-ON GUIDE TO WEBCASTING Internet Event and AV Production To order this title, and for more information, click here By Steve Mack, Steve Mack is a principal at LUX Media (luxmedia.com), and resides in Seattle, WA. Dan Rayburn, Dan Rayburn has thirteen years of high profile experience launching and growing successful technology companies specifically in the streaming and digital media sector and co-founded one of the industry's first streaming media webcasting production companies. He is recognized as "the voice of the streaming media industry" and is Executive Vice President for StreamingMedia.com, a diversified news media company with a mission to serve and educate the streaming media industry. He is a sought after speaker, writer, publisher, consultant and industry entrepreneur to corporations and industry vendors and his work has been featured in print and online by nearly every major media outlet. He provides economic, financial, and business strategy consulting to law firms, corporations, and government agencies regarding litigation cases involving video over IP and digital media patents and provides independent, unbiased, industry specific data on key investment sectors in the digital media, IPTV and wireless industries to institutional money managers. Description In "Hands-On Guide to Webcasting," industry experts address the fastest-growing application for streaming media - broadcasting live audio and video on the Internet. Used in all industry verticals from corporate to entertainment, this book provides an end-to-end technical overview of the webcasting process. Providing you with step-by-step instructions from audio/video production, encoding and authoring to delivery and business issues, this guide provides both the depth and breadth necessary for mastery of the subject. Audience Written for international media professionals learning the specific skills surrounding broadcasting live audio/video, slides, and interactive elements on the web in corporate, institutional, and/or consumer environments. Webcasting is not just for corporations any longer. With the large number of consumers who continue to amass audio and video libraries, streaming to the web has become an increasingly sought-after skill. Contents About the Authors Acknowledgements Introduction Introduction to Webcasting Successful Webcast Ingredients How to Use this Book A Quick Word about Platforms Support: We?re Here to Help Chapter 1 – QuickStart Getting Ready for a Webcast Business considerations Planning for your webcast Equipment You?ll Need Computer Hardware You?ll Need Software You?ll Need Encoding Planning Authoring Planning Distribution Planning Crew Planning Your First Webcast Connect Your Sources Set up your encoding software Test the webcast Chapter 2 – Basic Webcasting Concepts Streaming Media: What It Is and How It Works The Importance of Bandwidth Webcasting System Components Encoders, Servers, and Players Protocols, File Formats, and Codecs The Webcasting Process Planning Production Encoding Authoring Distribution Webcasting Tools Production Tools Encoding Tools Authoring Tools Distribution Tools Platform Considerations Chapter 3 – Digital Audio and Video Basics Digital Audio and Video Digital Audio Sampling Rates Bit Depth Digital Video Digital Video Encoding Schemes Digitizing Audio and Video Soundcards and Capture Cards External Appliances FireWire (IEEE 1394) Codecs Codec Side Effects The Limitations of Streaming Media Chapter 4 – Business considerations Business Considerations Does it Really Have to Be Live? Cost Considerations Production Costs Bandwidth Costs Bandwidth Measurement Basics Real-World Bandwidth and Throughput Calculations Example Return on Investment Legal considerations Get the Right Clearances Location and Union Permissions Streaming and Digital Media Patents Chapter 5 – Choosing the Right Partners Do it Yourself vs. Outsourcing Production Partners Expertise Pricing Professionalism Distribution Partners Physical Distribution Pricing and Providers Marketing Partners Contracts Chapter 6 – Webcast Production Planning Location Concerns Signal Acquisition Dedicated vs. Shared Connectivity The Importance of Connectivity Testing Equipment The Crew Communication Presentation The Pre- and Post-Show Use Talent Technical Difficulties Chapter 7 – Webcast Audio Production Audio Engineering Basics Level Setting Up a Gain Structure Audio Equipment Microphones Mixing Desk Signal Processing Equipment Monitoring Additional Audio Tools Webcast Audio Engineering Techniques Get Rid of Ground Hum Ambient Microphones Compression EQ Chapter 8 – Webcast Video Production Video Engineering Basics Lighting 3-Point Lighting White Balancing Warm Cards Video Equipment Camera and Tripod Lights and Lighting Accessories Video Switching and Distribution Monitoring Additional Video Equipment Webcast Video Techniques Keep Motion to a Minimum Video Signal Processing Chapter 9 – Webcast Encoding Encoding Basics Consider Your Audience Consider Your Programming Encoding Equipment Computer Hardware Computer Software Special Encoding Equipment Multiple Stream/Format Solutions Presentation Solutions Production/Encoding Hybrids Setting Up for Redundancy Webcast Encoding Techniques Bit Rate Considerations Audio Considerations Video Considerations Resolution Frame Rate Frame Quality Using Advanced Encoding Filters Cropping and Resizing Legacy Considerations Multiple Bit Rate (MBR) Files Push vs. Pull Encoding Settings Examples Windows Media Encoder Selecting Sources Choose Your Encoding Settings Adjust the Video Size Fill in the Stream Information Video Processing Advanced Functionalities Apply Your Changes, Save the Session Start Encoding Test Your Stream RealProducer Selecting Sources Setting up Your Outputs Setting up Audiences Video Processing Fill in Clip Information Save the Job File Start Encoding Test Your Stream Redundant Encoding Techniques Chapter 10 – Webcast Authoring Authoring Considerations HTML considerations Embedded vs. Standalone Players Standalone Players Metafile Examples Windows Media RealMedia QuickTime Redundancy in Metafiles Embedded Players The Microsoft ActiveX Control The Netscape Plug-in Model Building Cross-Platform Web Pages with Embedded Players Embedding the Windows Media Player Embedding the RealPlayer Chapter 11 – Webcast Distribution Distribution Basics Size Matters Equipment Platforms Distribution Techniques Live Server Redundancy Deployment Considerations Unicast vs. Multicast Live Stream Latency Firewalls Webcasting ?Canned? Performances Server Setup Examples RealNetworks Helix Server Windows Media Services Log Files Chapter 12 – Case Studies X-Prize Competition Implementation Results ACLU Members Conference Implementation Results Sweet Adelines Convention Implementation Results Appendix A – Streaming And Digital Media Statistics Resources Glossary Index Bibliographic & ordering Information Paperback, 272 pages, publication date: NOV-2005 ISBN-13: 978-0-240-80754-6 ISBN-10: 0-240-80754-5 Imprint: FOCAL PRESS Price: Order form USD 34.95 GBP 19.99 EUR 30.95 Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries. 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